# Kaleidoscopic Perfume Packaging Potion67 is a Fictional Product by Ana Novakovic By Jamie Danielle Munro | Published 2014-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ana-novakovic References: [packageinspiration](http://www.packageinspiration.com/potion67.html/) & [ananovakovicdesign](http://ananovakovicdesign.com/) Ana Novakovic is a graphic designer based in Serbia, and to brush up on a few extra skills, she decided to create the fictional Potion67 product. The product appears to be for a [perfume](https://www.trendhunter.com/trends/perfumery-methods), and looks extremely [psychedelic](https://www.trendhunter.com/trends/the-alchemy-collection). Ana Novakovic made the pattern by "cutting and copying fragments of scanned pearls and similar decorations," according to Package Inspiration. The result almost resembles a [Christmas Ornament](https://www.trendhunter.com/trends/perfume-bottle-ornaments) gone wild, especially with the red and pink colors used. The package is meant to be aimed at women ranging from the age of 22-50, which is a pretty large gap. The look is playful, which could attract the younger crowd, but it could also be useful for the older generation just because it does look like a Christmas decoration one could have found twenty years ago on the tree. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Psychedelic Packaging:** Develop unique packaging designs using unconventional colors and patterns. - **Playful Packaging:** Create packaging that appeals to a wider range of ages and personalities. - **Fictional Products:** Explore creating fictional brand identities to increase creativity and skill-building. ### Sectors Adopting This - **Perfume:** The perfume industry can benefit from innovative packaging designs that stand out on store shelves. - **Graphic Design:** The graphic design industry can benefit from exploring unconventional design techniques to create eye-catching packaging. - **Product Design:** The product design industry can benefit from creating imaginative fictional product designs to enhance creativity and skill-building. ## Related on Trend Hunter - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md)