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# Rugged Cowgirl Chic
Ana Beatriz Barros Makes Masculine Look Feminine for Vogue Brasil

By Bianca | Published 2009-06-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ana-beatriz-barros-vogue-brasil
References: [magxone](http://www.magxone.com/vogue/ana-beatriz-barros-vogue-brazil-photo-shoot/)

Rugged leather, [manly boots](https://www.trendhunter.com/trends/wolverine-and-cat-footwear), masculine jeans—on a woman? On a tough handsome cowboy, sure, any day, but getting used to this look on a woman (in this case Ana Beatriz Barros on the cover of [Vogue](https://www.trendhunter.com/trends/forever-care) Brasil) is going to be really tough for a lot of people (myself included.)

Ana Beatriz Barros posed for the June 2009 cover in a worn-looking brown leather jacket over a white dress shirt paired with oversized jeans that looked like they were snatched right off the buns of muscle-laden cowboy.

Only [Brazilian cowgirls](https://www.trendhunter.com/trends/vero-25) could be this hot!

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 78% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Gender-blurring Fashion:** Opportunity for fashion brands to challenge traditional gender norms and create edgy, androgynous styles.
- **Rugged Chic:** Potential for designers to incorporate rugged elements into feminine fashion, creating a bold and powerful aesthetic.
- **Cowboy Couture:** Emerging market for Western-inspired fashion that blends classic cowboy style with a modern twist.

### Who This Affects Most

- **Fashion:** Fashion brands can tap into the growing demand for gender-fluid and unconventional styles.
- **Luxury:** Luxury designers can explore the combination of rugged and refined elements to create unique and high-end fashion pieces.
- **Western Wear:** Opportunity for Western wear brands to reinvent their offerings and cater to a wider audience seeking a modern and stylish take on cowboy fashion.

## Related on Trend Hunter

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- [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md)
- [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md)
- [Cow Print High-Top Shoes](https://www.trendhunter.com/trends/rasant-mid.md)
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- [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md)
- [Cowboy-Style Work Boots](https://www.trendhunter.com/trends/wolverine-and-cat-footwear.md)
- [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md)
- [Collaborative Cowboy Boots](https://www.trendhunter.com/trends/lucchese-bootmaker-x-dallas-cowboys.md)
