# Nostalgic Sports Nutrition Drinks AN SUPPS and TANG Created Co-Branded Performance Beverages By Laura McQuarrie | Published 2025-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/an-supps-and-tang References: [businesswire](https://www.businesswire.com/news/home/20250424663823/en/AN-SUPPS-Applied-Nutrition-PLC-Launches-Multi-Feature-Innovation-With-TANG-Drink-Brand) & [ansupps](http://www.ansupps.com)  Knowing that adults crave nostalgia and need convenient ways to support their health and wellness, AN SUPPS and [TANG](https://www.trendhunter.com/trends/twangy-chapz) teamed up to create co-branded sports nutrition products. This partnership kicks off with carbonated, ready-to-drink canned energy beverages in familiar flavors like TANG Orange and TANG Orange Strawberry. Fans of the original TANG drink mix can now easily refuel with a refreshing beverage that's sugar-free, gluten-free and supportive of enhancing endurance, reducing muscle fatigue, improving high-intensity exercise, boosting the metabolism and augmenting muscle strength. Following the launch of the co-branded canned energy beverages, which will be available through AN SUPPS' site, gyms, specialty retail and [Amazon](https://www.trendhunter.com/trends/energy-sparkling-orange-blast), the partnering brands will debut even more formats, including a pre-workout powder, a caffeine-free pre-workout powder, and a hydration powder. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 66% | Activity: 70% | Freshness: 39% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-driven Nutrition:** Brands are tapping into nostalgic flavors to create health-focused drinks that resonate with the desires of adult consumers seeking both nostalgia and functionality. - **Flavor Innovation in Energy Drinks:** Experimentation with classic and refreshing flavors is driving innovation in the energy drink sector, attracting consumers with familiar tastes that promise enhanced performance. - **Multi-functional Beverages:** The development of beverages offering multiple health benefits, such as boosting metabolism and augmenting muscle strength, meets consumer demand for convenience in sports nutrition. ### Where This Applies - **Sports Nutrition Industry:** Collaboration between established brands to produce performance-enhancing products opens up new avenues for growth within the competitive sports nutrition landscape. - **Functional Beverage Market:** The introduction of multi-functional, nostalgic drinks presents opportunities for innovation in beverages that cater to health-conscious consumers seeking both taste and benefits. - **E-commerce Platforms:** The expansion of product availability to platforms like Amazon signifies the increasing importance of digital retail in reaching broad consumer bases for niche health products. ## Related on Trend Hunter - [Orange-Flavored Electrolyte Powders](https://www.trendhunter.com/trends/nunn.md) - [Fruit-Branded Nutritional Supplements](https://www.trendhunter.com/trends/an-performance.md) - [Nostalgic Wellness Supplements](https://www.trendhunter.com/trends/beam-x-sunnyd.md) - [Candy-Inspired Sports Nutrition Products](https://www.trendhunter.com/trends/pez-candy.md) - [Candy-Inspired Pre-Workout Drinks](https://www.trendhunter.com/trends/kxr-readytodrink.md) - [Nostalgic Orange Energy Drinks](https://www.trendhunter.com/trends/c4-energy-3.md) - [Candy Brand-Inspired Nutrition Lines](https://www.trendhunter.com/trends/candy-brandinspired-nutrition.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Collaboration Punch-Flavored Supplements](https://www.trendhunter.com/trends/c4-x-hawaiian-punch.md)