# The Absinthe Ritual By Juan Carlos Bonilla | Published 2007-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/an-old-trend-in-a-new-come-back-the-enigmatic-absinth References: [absinth](http://www.absinth.com) From the Oscar Wilde, Monet and Cezanne, times the green fairy comes again to inspairate the new 21th century artist and boheme people, take a look of this ritual to take a drink of this delicious and mystic liquor and the hole history that captures a lot of followers. Over the last few years, Absinthe has been making a comeback. Have you ever wondered what the ritual is all about? Watch the video. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Absinthe Renaissance:** Disruptive innovation opportunities for distillers to create new varieties and for artists to incorporate absinthe into their work. - **Ritual Revival:** Opportunities for companies to repackage and market traditional rituals to modern consumers. - **Experiential Drinking:** Opportunities for bars and restaurants to create immersive and educational experiences around absinthe and other spirits. ### Industries Being Reshaped - **Distilleries:** Distilleries can capitalize on the absinthe renaissance by creating new and innovative variations of the spirit. - **Art and Design:** Artists and designers can tap into the mystical, bohemian history of absinthe to create new and unique works. - **Hospitality:** Bars and restaurants can incorporate absinthe into their menus and create immersive experiences around the ritual of drinking the spirit. ## Related on Trend Hunter - [Absinthe-Infused Canned Cocktails](https://www.trendhunter.com/trends/the-dark-fairy-cocktail.md) - [Crystal Clear Absinthe Spirits](https://www.trendhunter.com/trends/devils-botany-london-absinthe.md) - [Canned Absinthe Cocktails](https://www.trendhunter.com/trends/verte-absinthe-spirited-seltzer.md) - [Barrel-Aged Absinthe Spirits](https://www.trendhunter.com/trends/barrel-aged-absinthe.md) - [Sugar Plum Absinthe Liqueurs](https://www.trendhunter.com/trends/sugar-plum-fairy-liqueur.md) - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md)