# Yak-Mounted Models The 'An Awful Big Adventure' Shoot is Wildly Wonderful By Meghan Young | Published 2011-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/an-awful-big-adventure References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/11/an-awful-big-adventure-kirsi-pyrhonen-by-tim-walker-for-vogue-uk-december-2011-editorial.html) & [guardian](http://www.guardian.co.uk/fashion/fashion-blog/2011/nov/01/yak-chic-vogue) The 'An Awful Big Adventure' editorial is aptly titled. Model Kirsi Pyrhonen embarks on an awfully big adventure in some part of the Himalayan region. Immersing herself in the [native culture](https://www.trendhunter.com/trends/new-travel-campaign), she is not just a stylish waif set against a rural backdrop. Pyrhonen actually interacts with her surroundings, giving her fashion looks more depth and perspective. Shot by famed fashion photographer Tim Walker for [Vogue](https://www.trendhunter.com/trends/forever-care) UK's December 2011 issue, the An Awful Big Adventure photoshoot even sees Pyrhonen mount a yak. Granted, the yak probably thought it was one of its own kind considering the outfit she was wearing at the time. Reminiscent of Max from 'Where the Wild Things Are,' this [furry suit](https://www.trendhunter.com/trends/porridge-dress) will definitely get a lot of attention both in and out of the fashion industry. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 78% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Rural Fashion:** Opportunity for fashion brands to incorporate rural elements and cultural immersion into their campaigns. - **Interactive Modeling:** Modeling that goes beyond posing, allowing for interaction with surroundings, creating more depth and storytelling opportunities. - **Wildlife-inspired Fashion:** Fashion that incorporates animal-inspired elements, creating unique and attention-grabbing looks. ### Where This Applies - **Fashion:** Fashion brands can explore innovative ways to showcase their collections, merging fashion with cultural and natural surroundings. - **Advertising:** Advertisements can disrupt the traditional modeling approach by featuring interactive and immersive experiences that resonate with audiences. - **Film and Television:** Costume designers and stylists can draw inspiration from wildlife and rural environments to create visually striking and captivating looks for characters. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)