# Free-From Pea Starch Solutions Roquette AMYSTA™ L 123 Supports Clean Label Products By Michael Hemsworth | Published 2025-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amysta-l-123 References: [theplantbasemag](https://www.theplantbasemag.com/news/roquette-introduces-amysta-l-123-for-enhanced-clean-label-transparency) & [roquette](https://www.roquette.com/media-center/press-center/roquette-new-label-friendly-starch)  [Roquette](https://www.trendhunter.com/trends/organic-pea-ingredients) AMYSTA™ L 123 has been developed by the brand as a plant-based ingredient that will support clean label products in response to increased demand for simplicity and transparency. The ingredient comes as a thermally soluble pea starch that could help to reshape the market landscape when it comes to clean label products. The solution was developed through a patented, chemical-free process and will support impressive [texturizing performance](https://www.trendhunter.com/trends/texturizing-pea-protein), while still supporting clean label formulations. The starch also has low viscosity, smooth mouthfeel and impressive dispersibility to enable use in a variety of applications. Head of Innovation and Product Marketing for Food and Nutrition Damien-Pierre Lesot spoke on Roquette AMYSTA™ L 123 saying, "Amysta L 123 marks the beginning of a new journey in label-friendly starch innovation. By combining a trusted ingredient source with a patented, chemical-free process, we enable our partners to create foods that align with consumer expectations for simplicity, transparency and functionality.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 34% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean-label Ingredient Transparency:** A growing consumer demand for simplicity and openness in food labeling is reshaping the market for plant-derived ingredients. - **Chemical-free Processing:** Innovative methods that avoid chemical additives in ingredient processing are gaining traction, enhancing product appeal for health-conscious consumers. - **Thermally Soluble Starches:** The development of thermally soluble starches that maintain functionality and texture is becoming pivotal in diverse food applications. ### Industries Being Reshaped - **Plant-based Food Ingredients:** The use of plant-based solutions like pea starch in food production is responding to a shift towards health-focused and environmentally friendly diets. - **Food Product Innovation:** Revolutionary advancements in ingredient technologies allow for the creation of products that meet evolving consumer preferences for healthier and cleaner options. - **Sustainable Food Manufacturing:** The adoption of sustainable practices and ingredients in food manufacturing offers a response to increased ecological and ethical consumer expectations. ## Related on Trend Hunter - [Enzymatic Plant-Based Drink Solutions](https://www.trendhunter.com/trends/novonesis-vertera-velvet.md) - [Egg-Free Foam Solutions](https://www.trendhunter.com/trends/legufoam.md) - [Textured Wheat Plant Proteins](https://www.trendhunter.com/trends/roquette-nutralys.md) - [Surfactant-Free Formulation Solutions](https://www.trendhunter.com/trends/pickmulse.md) - [Free-From Plant-Based Food Blends](https://www.trendhunter.com/trends/texturizing-blend.md) - [Simplified Plant-Based Binding Agents](https://www.trendhunter.com/trends/vertis-pb-pea.md) - [Texture-Driven Plant-Based Proteins](https://www.trendhunter.com/trends/naplasol-promyc-mycoprotein-line.md) - [Clean Label Ingredient Starches](https://www.trendhunter.com/trends/agrana-agenapure.md) - [Concentrated Whey Protein Solutions](https://www.trendhunter.com/trends/whey-protein-hydrolysate.md)