# Technicolor Textile Packaging Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality By Amelia Roblin | Published 2013-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amys-ice-cream-branding References: [thedieline](http://www.thedieline.com/blog/2013/1/11/student-spotlight-amys-ice-cream.html) & [cargocollective](http://cargocollective.com/erictimmerman/Amy-s-Ice-Cream) The delicious dairy dessert's image is typically quite vanilla, so [Amy's](https://www.trendhunter.com/trends/amys-kitchens) [Ice Cream](https://www.trendhunter.com/trends/softserve-ice-cream-pouches) branding is a solid attempt to restore the rap of a seriously scrumptious treat. With the ultimate aim of appealing to the college crowd near the shops' locations around Austin, Texas, this business is putting its funky foot forward to give the food a facelift. Three flavors called [Elvis](https://www.trendhunter.com/trends/elvis-whiskey) Chocolate Crunch, Irish Cream and Mexican Vanilla are playful spins on old fashioned favorites but introduce an distinctive new zest. With mascots representing these each of these products, you can literally say that personality has been infused. If the wonderful colorful patterned cartons are not enough to tempt you into a spoonful, perhaps the amusing sight of the King, a red-bearded businessman or a masked wrestler will convince you to come inside. Amy's Ice Cream branding was developed by Eric Timmerman, Misa Valenzuela and Hector Guerra. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Colorful Branding:** Disruptive innovation opportunity: Explore ways to use vibrant and eye-catching packaging to enhance product appeal and create a memorable brand identity. - **Flavor Reinvention:** Disruptive innovation opportunity: Experiment with unique flavor combinations to create innovative and unexpected taste experiences for consumers. - **Personified Packaging:** Disruptive innovation opportunity: Incorporate mascots or characters into packaging design to add personality and create a connection with consumers. ### Who This Affects Most - **Ice Cream:** Disruptive innovation opportunity: Introduce unconventional flavors and packaging designs to differentiate from competitors and attract new customers. - **Food Packaging:** Disruptive innovation opportunity: Develop creative and visually appealing packaging solutions that stand out on store shelves and enhance brand recognition. - **Brand Identity:** Disruptive innovation opportunity: Utilize unique branding strategies, such as incorporating mascots, to establish a distinct brand image that resonates with consumers. ## Related on Trend Hunter - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Positive Lifestyle Ice Creams](https://www.trendhunter.com/trends/life-is-good-ice-cream.md) - [Beaded Ice Cream Cups](https://www.trendhunter.com/trends/mini-melts.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md)