# Aid-Providing Designer Handbags 'Amykathryn' Supports At-Risk Women Throughout the World By Andrew Robertson | Published 2012-06-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/amykathryn References: [roozt](http://www.roozt.com/amykathryn/about_company.php) & [amykathryn](http://www.amykathryn.com/index/) The designer brand 'Amykathryn' is composed of an assortment of beautiful handbags made entirely out of [vegan material](https://www.trendhunter.com/trends/espe-1). The animal-friendly and eco-conscious collection features an array of colorful combinations, each of which can stand on its own as a chic fashion accessory. The "My Bag is Her Bag" is a new project that features the products by [at-risk women throughout the world](https://www.trendhunter.com/trends/the-tote-of-hope) and directs the proceeds from that bag towards the designer. The initiative creates an available market for those whose talents may otherwise go unnoticed. Amykathryn demonstrates that eco-friendly couture is not only affordable but quality assured and aesthetically refined. With a variety of distinct handbag designs available, Amykathryn makes sustainable couture an easy and ethical way of sprucing up one's wardrobe. **Contact Information** Amykathryn [website](http://www.amykathryn.com/index/) Amykathryn on [Facebook](http://www.facebook.com/pages/Amykathryn-Handbags/139644999403738?ref=ts) Amykathryn on [Twitter](https://twitter.com/#!/amykathrynbags) ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 36% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Vegan-friendly Fashion:** Disruptive innovation opportunity: Develop new lines of vegan-friendly fashion accessories to cater to the growing demand for sustainable and ethical fashion. - **Empowering At-risk Women:** Disruptive innovation opportunity: Create platforms and initiatives to showcase the talents of at-risk women and provide them with a market for their products. - **Eco-conscious Couture:** Disruptive innovation opportunity: Design eco-friendly couture collections that are affordable, high-quality, and visually appealing. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Incorporate vegan materials into the production of fashion accessories, serving the increasing consumer interest in sustainable fashion. - **Social Impact:** Disruptive innovation opportunity: Build businesses that empower at-risk women and create opportunities for their economic advancement. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop sustainable fashion brands that prioritize ethical production and offer stylish choices for conscious consumers. ## Related on Trend Hunter - [Women's Day-Inspired Handbag Collections](https://www.trendhunter.com/trends/hie.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Multifunctional Travel Totes](https://www.trendhunter.com/trends/sidney-byron.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Nigerian-Inspired Handbags](https://www.trendhunter.com/trends/larallan.md) - [Comforting Vegan Handbag Capsules](https://www.trendhunter.com/trends/espe-1.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md) - [Vegan Leather Purses](https://www.trendhunter.com/trends/vegan-leather-purses.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md)