# Classic Contemporary Cards Amy Smyth Greeting Cards are Simple and Funny By Jessica Marcel | Published 2009-10-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/amy-smyth-greeting-cards References: [design-milk](http://design-milk.com/amy-smyth-greeting-cards/) & [amysmythmadeit](http://www.amysmythmadeit.com/) In case you actually feel like [paying postage](https://www.trendhunter.com/trends/better-letter-card-co) (if you don’t know what that is, go away), Amy Smyth greeting cards are classic greetings with a contemporary twist. She does the standard humorous greeting well (‘Not Old…Aged’ with a picture of cheese), and then throws in a dose of modernity (Global Warming is a myth…and you are 29). Amy Smyth greeting cards are a great way to go retro to [celebrate the holidays](https://www.trendhunter.com/trends/hidden-valley-ranch-holiday-card) or a friend’s coming of age. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Classic Greeting Cards:** Disruptive innovation opportunity: Incorporate modern design elements and technology to enhance the classic greeting card experience. - **Humorous Greetings:** Disruptive innovation opportunity: Develop AI-powered greeting cards that can generate personalized jokes based on recipient's sense of humor. - **Contemporary Twist:** Disruptive innovation opportunity: Utilize augmented reality to add interactive and immersive elements to traditional greeting cards. ### Who This Affects Most - **Greeting Card Industry:** Disruptive innovation opportunity: Embrace e-commerce platforms and customization options to tap into the growing demand for personalized greeting cards. - **Design and Technology:** Disruptive innovation opportunity: Combine design expertise with emerging technologies to create interactive and eco-friendly greeting cards. - **Artificial Intelligence:** Disruptive innovation opportunity: Leverage machine learning algorithms to automate the creation of unique and humorous greeting card content. ## Related on Trend Hunter - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Festive Digital Musician Greetings](https://www.trendhunter.com/trends/creatacard-greetings.md) - [Personalized Video Cards](https://www.trendhunter.com/trends/video-cards.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Fued-Inspired Christmas Cards](https://www.trendhunter.com/trends/moonpig.md) - [Nostalgic Hidden Image Cards](https://www.trendhunter.com/trends/hidden-image-magical-birthday-card.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Personalized Holiday Newsletters](https://www.trendhunter.com/trends/pics-wishes.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md)