# Mod Brocade Wallpaper The Amy Butler Wallpaper Collection is Off The Wall By Tiana Reid | Published 2010-05-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/amy-butler-wallpaper References: [casasugar](http://www.casasugar.com/Amy-Butler-Wallpapers-Graham-Brown-8347846) & [grahambrown](http://www.grahambrown.com/us/designer-wallpaper/Amy) The Amy Butler wallpaper collection is a collaboration for the British wallcovering company Graham & Brown. Creative designer and former contributing editor for Country Living, Amy Butler, best known for her fabrics, is branching out into her very [first line of wallpapers](https://www.trendhunter.com/trends/el-muro). The collection is part of the [International Contemporary Furniture Fair](https://www.trendhunter.com/trends/woven-image) in New York City. The Amy Butler wallpaper line is by no means demure; the [colorful brocade patterns](https://www.trendhunter.com/trends/immersive-surfaces) are influenced by nature, plush textures, traveling and vintage fabrics. Yet, they still keep to the relaxed spirit of Butler’s overall Midwest designs. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Colorful Brocade Patterns:** Opportunity for disruptive innovation in the fashion and interior design industries by incorporating vibrant brocade patterns into clothing and home decor. - **Travel-inspired Wallpaper:** Disruptive innovation opportunity in the travel and hospitality industries by creating wallpapers that evoke a sense of adventure and exploration. - **Nature-influenced Wallpaper:** Opportunity for disruptive innovation in the home improvement and gardening industries by designing wallpapers that mimic the beauty of nature. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating vibrant brocade patterns into clothing designs. - **Interior Design:** Disruptive innovation opportunity in the interior design industry by using colorful brocade patterns to create unique and bold wallpaper designs. - **Travel and Hospitality:** Opportunity for disruptive innovation in the travel and hospitality industries by creating wallpapers that transport guests to different destinations and evoke a sense of wanderlust. ## Related on Trend Hunter - [Uniquely Designed Artistic Wallpapers](https://www.trendhunter.com/trends/artistic-wallpaper.md) - [Artist-Designed Wallpaper](https://www.trendhunter.com/trends/wallpaper-collection1.md) - [Colorful Wallpaper Collections](https://www.trendhunter.com/trends/carte-blanche.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Bespoke Wallpaper Collaborations](https://www.trendhunter.com/trends/bespoke-wallpaper.md) - [Hand-Painted Wallpaper Series](https://www.trendhunter.com/trends/sylvan.md) - [Fashionable Wall Coverings](https://www.trendhunter.com/trends/fashionable-wall-coverings.md) - [Painting-Inspired Wallpaper Series](https://www.trendhunter.com/trends/portals-collection.md)