# Scary Poster Pranks This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way By Laura McQuarrie | Published 2014-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amusement-park-promotion References: [youtube](https://www.youtube.com/watch?v=3ECpxfJ3Zy8&feature=youtu.be) & [gronalund](http://www.gronalund.com/nightmare) In order to tease a scary attraction that's coming soon to Gröna Lund in 2015, this amusement park promotional poster delivers a taste of just how scary the ride will be. The 'Haunted Poster' is set up to prominently feature a [large QR code](https://www.trendhunter.com/trends/glossier-and-shop), challenging people passing by to scan it for a sneak peek at the [scary new attraction](https://www.trendhunter.com/trends/draculas-hotel), if they dare. While people are focused on their phones, which displays the message "Boo!" they are really scared by a person inside the poster, who jumps out at them from behind the soft cloth of the poster. To make people really jump out of their skin, the poster also includes a [sharp, scary sound](https://www.trendhunter.com/trends/venting-machine) to make the experience truly terrifying. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 52% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Augmented reality and immersive campaigns create more opportunities for interactive advertising in the amusement park industry. - **Technology Integration:** Integrating technology with traditional mediums like posters provide non-conventional opportunities for tech innovation in advertising and promotions. - **Experiential Marketing:** Creating real-time experiences that are scary and immersive provide opportunities for experiential marketing methods that create buzz and drive traffic. ### Sectors Adopting This - **Amusement Parks:** Amusement parks can use augmented reality posters to market new rides and attractions in more interactive and thrilling ways. - **Advertising:** The haunted poster is a prime example of how advertising mediums can be combined or enhanced with interactive technology to increase engagement and attract attention. - **Entertainment:** Entertainment businesses, like haunted houses and escape rooms, can take cues from the immersive haunted poster campaign to create experiences that are more memorable, shareable and profitable. ## Related on Trend Hunter - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Spooky Simulated Elevator Experiences](https://www.trendhunter.com/trends/the-boo-elevator.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Interactive Prank Tools](https://www.trendhunter.com/trends/scratch-reveal.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md)