# Balloon House Homes Windows Vista Challenges You To “Fun Up Your Home” By Christina Butty | Published 2009-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amusement-park-computer-ads-windows-vista-challenges-you-to-fun-up-your-hom References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/) & [microsoft](http://www.microsoft.com/nz/windows/products/windowsvista/default.mspx) Windows Vista's “Fun up your home” ad is definitely a competitive response to [Apple's](https://www.trendhunter.com/trends/the-underdogs) innovative and playful ad campaigns. Created by New Zealand ad agency Y&R, these ads were designed to promote the fact that Windows Vista allows users to access their phone, music, and photos from their PC. They try to convey the idea of the home as a theme park of entertainment. **Implications** - Since Apple has come out with so many [creative ads](https://www.trendhunter.com/trends/monday-platform), tech companies are starting to up their game so that they can play to win. [Microsoft's](https://www.trendhunter.com/trends/windows-xp-crocs) new ads are certainly creative and feature a picture of a house that is fully inflatable and a bumper car inside a garage. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Competitive Response Advertising:** The trend of tech companies creating innovative and playful advertisements in response to their competitors. - **Home as Theme Park:** The trend of portraying the home as a place of endless entertainment and excitement. - **Accessing Media From PC:** The trend of allowing users to easily access their phone, music, and photos from their computer. ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to create innovative and playful advertisements for tech companies. - **Home Entertainment:** Opportunity to develop products and services that enhance the entertainment experience within the home. - **Tech Products:** Opportunity to create devices and software that allow seamless access to media from computers. ## Related on Trend Hunter - [Whimsical Home Tours](https://www.trendhunter.com/trends/the-pillsbury-doughboy.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md) - [Film-Inspired Whimsical Rental Homes](https://www.trendhunter.com/trends/icons-program.md)