# Physical Tech Photography The Amusement BODYGITAL Editorial Addresses the Need for Activity By Meghan Young | Published 2011-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amusement-bodygital References: [behance.net](http://www.behance.net/gallery/BODYGITAL/2020519) & [alexisraimbault](http://www.alexisraimbault.com) The Amusement BODYGITAL photo spread comments on a very relevant subject that modern society is struggling with today: the need to find ways to incorporate physical activity with digital devices. As companies such as [Nintendo](https://www.trendhunter.com/trends/crocs-x-super-mario), [Apple](https://www.trendhunter.com/trends/analog-life) and [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief) continue to entice people with their goods and services, it is the job of others to encourage them to not give up healthier pursuits. Shot by Alexis Raimbault of Le Petit Oiseau, the Amusement BODYGITAL editorial shows quite abstractly that the way lies in introducing sport and exercise within the technology that drives the modern world. It can be as simply as basic sports like basketball, ping pong and frisbee. Who wouldn't want to join models Laetita Genet and Frédéric Mariez in a sleek yet sweaty game of baseball? ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Incorporating-physical-activity:** Opportunity to develop technologies and devices that seamlessly integrate physical activity with digital experiences. - **Sport-and-exercise-technology:** Opportunity to create innovative technologies that combine sports and exercise with modern digital devices. - **Health-driven-technology:** Opportunity to design technologies that promote and support a healthier lifestyle in the digital age. ### Sectors Adopting This - **Fitness-technology:** Opportunity for fitness tech companies to develop gadgets and apps that merge physical activity with digital interactions. - **Wearable-technology:** Opportunity for wearable tech companies to create devices that track and encourage physical activity within the digital realm. - **Gaming-technology:** Opportunity for gaming companies to develop immersive experiences that require physical movement and exercise. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Exercise-Focused Gaming Apps](https://www.trendhunter.com/trends/smart-5min-x-suika-game.md) - [Activewear-Branded Camera Concepts](https://www.trendhunter.com/trends/leica-x-adidas-m-camera.md) - [Wellness-Focused Performance Events](https://www.trendhunter.com/trends/sunset-padel.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Social Camera Fitness Apps](https://www.trendhunter.com/trends/snapfit1.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md)