# Bold Wildcat Branding Amur Tiger Vodka Packaging is as Slick as the Fierce Animal Pictured On it By Amelia Roblin | Published 2013-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amur-tiger-vodka-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/amur-tiger-vodka.html) & [gj-packaging](http://www.gj-packaging.com/) Unless Amur Tiger Vodka packaging is placed amongst other similar items, the consumer may not successfully guess the contents of the container. This impactful-looking product is the result of a challenge to find a new way to [dress up alcohol](https://www.trendhunter.com/trends/loganberry-vodka). GJ Packaging was working with a company that produces a unique Russian spirit in Far East Siberia. The team aimed to incorporate a sense of exoticism by dressing up the bottle in an unusual way. The vessel is made of glass, yet it's been completely covered in [matte white and black shades](https://www.trendhunter.com/trends/jgermeister-and-pantone), then decorated with gold to illustrate the beverage's [feline namesake](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos). Amur Tiger Vodka packaging undoubtedly stands out as a fresh, stylish and modern drink, appealing especially to the younger generation in the nightclub scene. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Bold Packaging Design:** Opportunity for companies to create impactful and unique packaging designs that differentiate their products. - **Experiential Branding:** Trend towards incorporating elements of exoticism and storytelling into branding to create a memorable consumer experience. - **Targeting Younger Consumers:** Focus on designing products and branding that appeal to the younger generation, particularly in the nightclub scene. ### Industries Being Reshaped - **Alcohol Manufacturing:** Opportunity for alcohol manufacturers to differentiate their products through innovative packaging that attracts consumer attention. - **Packaging Design:** Rise in demand for creative packaging design services that help brands stand out on store shelves. - **Branding and Marketing:** Growing need for branding and marketing agencies to provide strategies that connect with younger consumers and create memorable experiences. ## Related on Trend Hunter - [Tiger-Inspired Alcohol Packaging](https://www.trendhunter.com/trends/zhang-enli.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [CGI-Generated Brand Updates](https://www.trendhunter.com/trends/tiger-beer-1.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md)