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# Worldly Wi-Fi Campaigns
The AmtrakConnect Ads Advertise Internet While Traveling

By Meghan Young | Published 2011-11-17 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/amtrakconnect
References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/amtrak-pennsylvanian-palmetto-carolinian-adirondack-vermonter-downeaster/) & [amtrak](http://www.amtrak.com/servlet/ContentServer/AM_Content_C/1246044325520/1237405732514)

Many companies, especially those who specialize in the travel industry, are starting to realize that [providing free Wi-Fi](https://www.trendhunter.com/trends/aeroplan-members1) is sure to boost business and that is why the [National Railroad Passenger Corporation](https://www.trendhunter.com/trends/visionary-art-challenge), Amtrak, is advertising its new AmtrakConnect service. Interestingly enough, its AmtrakConnect [print ads](https://www.trendhunter.com/trends/travel-changed-me) have a very retro feel to it, as though they have been offering this Wi-Fi service for some time now.

Conceived and executed by Arnold DC, an ad agency based in Arlington, Texas, the AmtrakConnect ad campaign effectively illustrates, thanks to talented artist Andrew Bannecker, just how convenient the AmtrakConnect service is. It provides Internet connection along their route so that people will not feel so remote, even if they actually are.

The AmtrakConnect ad campaign was art directed by Kelly Cooper.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 65% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Free Wi-fi Services:** The trend of providing free Wi-Fi services is emerging across all types of industries and businesses.
- **Print Ad Campaigns:** The trend of bringing retro aesthetics to modern print ad campaigns is on the rise and can create a disruptive innovation approach.
- **Illustrated Advertisements:** The trend of using hand-illustrated artwork in advertisements is a unique way to showcase a company's services or products and can provide a disruptive approach.

### Industries Being Reshaped

- **Travel Industry:** The travel industry is one of the leading industries to provide free Wi-Fi services, thus creating an opportunity to appear more competitive and tech-savvy.
- **Advertising Industry:** The advertising industry has a chance to embrace retro aesthetics in modern campaigns and create a disruptive approach in managing marketing campaigns.
- **Art & Design Industry:** The art and design industry is another industry that can provide unique illustrations for marketing and promotional campaigns for businesses seeking a creative approach.

## Related on Trend Hunter

- [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md)
- [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)
- [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md)
- [Free Inflight Wi-Fi Perks](https://www.trendhunter.com/trends/free-inflight-wi.md)
- [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md)
- [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md)
- [Fast Airline Wi-Fi Offerings](https://www.trendhunter.com/trends/aeroplan-members1.md)
- [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md)
- [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md)