# Tipsy Train Rides Amtrak Offers Booze Credit, Irks MADD By Greg Ponesse | Published 2007-08-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/amtrak-the-booze-express References: [cnn](http://www.cnn.com/2007/TRAVEL/getaways/08/01/booze.train.ap/index.html) In order to promote new business, Amtrak is doing everything it can to make the journey as comfortable as possible. Forget the [cushy seats](https://www.trendhunter.com/trends/european-travel) or the 5 star dining, how about a [$100 credit to go towards alcohol](https://www.trendhunter.com/trends/roamr-for-friends)? Besides the negative press this business decision is receiving from Mothers Against Drunk Driving (MADD), could this really taint their brand image and bring negative light to the travel experience. **Implications** - Traveling can be extremely stressful, tiring and taxing for some individuals. Businesses that devote their efforts to making the [travel experience more comfortable](https://www.trendhunter.com/trends/more-fly-giveaway) and enjoyable will certainly appeal to a wide audience. Consumers will prefer to travel with the organization that willing to put their needs and desires first, ensuring a safe, smooth and enjoyable travel experience. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Comfortable Travel Experience:** Businesses that focus on making the travel experience more comfortable and enjoyable appeal to a wide audience. - **Alcohol Credit Incentive:** Offering incentives such as alcohol credits to promote new business may lead to negative press and potential brand image issues. - **Safety and Responsiblity in Travel:** Acknowledging consumer safety and promoting responsible behavior while traveling may be a disruptive innovation opportunity for the travel industry. ### Where This Applies - **Travel and Hospitality:** Businesses in the travel industry should focus on enhancing the travel experience and promoting responsible behavior to improve their brand image and attract customers. - **Alcohol and Beverage:** The alcohol and beverage industry should consider offering responsible consumption promotions and incentives for their products to avoid negative press and backlash. - **Transportation and Logistics:** Transportation and logistics companies can disrupt the industry by prioritizing the safety and comfort of their customers in their business strategies. ## Related on Trend Hunter - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [THC-Infused Inflight Drinks](https://www.trendhunter.com/trends/thc-infused-sodas.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Beer-Branded Complimentary Public Transportations](https://www.trendhunter.com/trends/complimentary-public-transportation.md) - [Cruise-Ready Sparkling Beverages](https://www.trendhunter.com/trends/princess-cruises1.md) - [Comfort-Focused Business Features](https://www.trendhunter.com/trends/uber-3.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [RTD Airline Wine Offerings](https://www.trendhunter.com/trends/economy-wines.md)