# Experimental Grocery Concepts This Amsterdam Supermarket Launches the Brand's New Concept By Rebecca Byers | Published 2015-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amsterdam-supermarket References: [retaildesignblog.net](http://retaildesignblog.net/2015/11/20/marqt-supermarket-by-standard-studio-amsterdam-netherlands/) This Amsterdam supermarket is the first application of a new concept recently launched by grocery brand Marqt. Located at Amsterdam's Gelderlandplein, the new Marqt retail concept offers a number of new services, as well as dramatic themed entrance that is a delight to arrive through. Up to 75% of the materials used in the building of the store were [reclaimed or secondhand materials](https://www.trendhunter.com/trends/cos-2). Designed by [Standard Studio](https://www.trendhunter.com/trends/peanut-butter-protein), the new Marqt store boasts a secondhand greenhouse that has been retrofitted into the space to house the produce at optimal temperatures. The new Marqt also features the [Shack](https://www.trendhunter.com/trends/tropical-mango-shake), where customers can enjoy coffee, sandwiches and other snacks in a cafe built inside of a shipping container. Throughout the Amsterdam supermarket, various stalls offer authentic selections of high-quality food products like fresh made pasta and fresh fish or meat. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Retail:** The use of reclaimed and secondhand materials in the construction of the store presents an opportunity for businesses to embrace sustainable retail practices. - **Multi-purpose Spaces:** The incorporation of a greenhouse and a cafe built inside a shipping container in the supermarket suggests the potential for businesses to create versatile and unique spaces. - **Authentic Food Selections:** The inclusion of stalls offering fresh made pasta and fresh fish or meat highlights the growing demand for authentic and high-quality food products. ### Sectors Adopting This - **Retail:** The innovative retail concepts in this article can inspire businesses in the retail industry to explore new ways to engage with customers and differentiate themselves. - **Construction:** The emphasis on using reclaimed and secondhand materials in the supermarket's construction presents opportunities for businesses in the construction industry to promote sustainable building practices. - **Hospitality:** The integration of a cafe within the supermarket suggests potential opportunities for businesses in the hospitality industry to collaborate with retail spaces and offer unique dining experiences. ## Related on Trend Hunter - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Neighborhood Retail Concepts](https://www.trendhunter.com/trends/hasty-market.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md)