# Caged Unisex Fashions The ETQ Amsterdam Store Boasts an Austere Interior Decor By Rebecca Byers | Published 2015-09-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/amsterdam-store References: [retaildesignblog.net](http://retaildesignblog.net/2015/09/23/etq-flagship-store-by-studiojosvandijk-amsterdam-netherlands/) The recently opened ETQ Amsterdam store is the first bricks and mortar boutique from the [minimalist footwear brand](https://www.trendhunter.com/trends/stffa). Situated along the Singel Canal, the boutique is a sign of success for the brand, who join a long line of brands branching out with their own retail concepts. The store will sell the brand's signature footwear line and will additionally feature a selection of high-end, unisex apparel brands such as [Maison Kitsune](https://www.trendhunter.com/trends/thom-browne-4), CMMN SWDN, Norse Projects and Opening Ceremony. Located across from Amsterdam's floating flower market, the ETQ Amsterdam store was designed by studiojosvandijk, who has previously created retail concepts for brands such as [Nike](https://www.trendhunter.com/trends/nike-style), Scotch & Soda and Precinct 5. The ETQ boutique by studiojosvandijk is overwhelming sparse, and as such channels a sense of timeless, classic style to be illuminated by the shoppers' imagination. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Fashion:** Designing minimalist fashion lines can attract customers who prefer simplicity, ease and timeless style. - **Unisex Clothing:** By creating fashion that can be worn by any gender, brands can attract a wider audience and promote inclusivity. - **Branding by Architecture:** Creating unique retail spaces can help brands stand out and offer a more immersive shopping experience. ### Industries Being Reshaped - **Fashion/apparel:** Innovative clothing brands can draw attention by designing minimalist clothing that combines unisex elements. - **Retail:** Retail companies can create unique spaces with memorable architecture that enhances customer experience and increases brand recognition. - **Architecture/design:** Architects and designers can team up with brands to create visually striking retail spaces that leave a lasting impression on customers. ## Related on Trend Hunter - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Modern Eyewear Flagship Stores](https://www.trendhunter.com/trends/dita-eyewear.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md)