# Subtle Modernized Duffle Bags The Amsterdam Series Features Simple and Functional Bags for Men By Jonathon Brown | Published 2012-12-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/amsterdam-series References: [blessthisstuff](http://www.blessthisstuff.com/stuff/wear/bags-luggage/amsterdam-series-by-property-of/) & [store.thepropertyof](http://store.thepropertyof.com/collections/amsterdam-series) The Amsterdam Series by The Property Of (yes, that's the full company name) is as stylish as it is functional and come in at a reasonable price point, too. The Property Of is a global [bag and fine goods company](https://www.trendhunter.com/trends/sonder-collection) with operations in Japan, Europe and North America. The company belongs to cafe owners and design collaborators Peter Teo & Richard Chamberlain who started it in 2008. The brand is described as "An understated and functional brand name ' Property Of... ' was crafted to reference the identity of each products end user rather than the design team behind its development." These bags achieve just that. The [beautiful khaki/brown leather combination](https://www.trendhunter.com/trends/leather-bags) means these bags can be carried while wearing almost any color. The [duffle bags](https://www.trendhunter.com/trends/nordas-toolbox) are large enough, without looking like hockey equipment bags. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Subtle Modernized Duffle Bags:** Designing duffle bags that are both stylish and functional for men. - **Reasonable Price Point:** Offering affordable duffle bags without sacrificing quality or design. - **Understated and Functional Brand:** Crafting a brand that focuses on the end user rather than the design team behind the products. ### Sectors Adopting This - **Bag and Fine Goods:** Exploring innovative designs and materials for bags and accessories. - **Fashion:** Creating fashionable and functional products that cater to men's needs. - **Retail:** Developing strategies to provide high-quality products at affordable price points. ## Related on Trend Hunter - [Modern Adventure-Ready Duffles](https://www.trendhunter.com/trends/mass-transit-weekender-duffle.md) - [Premium European Leather Bags](https://www.trendhunter.com/trends/generation-leather-collection.md) - [Modern Travel Nylon Bags](https://www.trendhunter.com/trends/gry-mattr-weekender-bag.md) - [Featherlight Hyper-Strength Duffle Bags](https://www.trendhunter.com/trends/norda-toolbox-duffle-bag.md) - [Posh Plant-Based Bag Ranges](https://www.trendhunter.com/trends/porter-yoshida.md) - [Versatile Travel Duffle Bags](https://www.trendhunter.com/trends/mission-workshop-mass-transit.md) - [Upcycled Delivery Uniform Bags](https://www.trendhunter.com/trends/dhl-and-subject.md) - [Minimalist Leather Bags](https://www.trendhunter.com/trends/leather-bags.md) - [Tough Tactical Duffle Bags](https://www.trendhunter.com/trends/spclst-system-duffel-bag.md)