# Apartment-Inspired Cafes This Amsterdam Coffee Roaster Just Opened a Chic, Homey Cafe By Rebecca Byers | Published 2015-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amsterdam-coffee-roaster References: [sprudge](http://sprudge.com/white-label-coffee-looks-awesome-is-in-amsterdam-76090.html) Located along the shopping street of Jan Evertsenstraat, this recently opened cafe from Amsterdam coffee roaster White Label is a delightful experiment in [home-inspired retail space](https://www.trendhunter.com/trends/haus-coffee). Taking inspiration from its namesake, the space is largely white and is given added character thanks to [records hung on the wall](https://www.trendhunter.com/trends/samra-origins-vinyl-caf) and [mismatched Oriental rugs](https://www.trendhunter.com/trends/deux-gares-express-caf). The unique cafe space has room for approximately 30 guests, but likely benefits from the atmosphere contained in such a small, friendly space. Larger tables are available if you are looking to sit down with a laptop and get some work done, while several cutesy window seats offer a place to drink an espresso and people watch through the floor-to-ceiling windows that light up the entire charismatic space. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Homey Cafes:** Cafes are adopting a home-inspired atmosphere to attract customers who prefer a cozy and welcoming ambiance. - **Retail Decor:** Retail spaces are experimenting with decor that replicates a residential atmosphere to lure customers into a more comfortable shopping experience. - **Small Friendly Spaces:** Smaller spaces are beneficial to cafes because it creates a friendly and intimate environment that tends to foster repeat customers. ### Sectors Adopting This - **Coffee Shops:** Coffee shops can create a unique experience for guests by adopting a homey design that sets the atmosphere for patrons to relax and enjoy their coffee. - **Home Decor Retailers:** Home decor retailers can tap into the trend of residential-inspired cafes by incorporating boutique cafes into their spaces to create the cozy, spacious atmosphere that customers crave. - **Small Business Retailers:** Small businesses can benefit from creating intimate, homely spaces that encourage customers to linger longer and get to know the products they are purchasing. ## Related on Trend Hunter - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Boldly Designed Minimal Cafes](https://www.trendhunter.com/trends/vinklu.md) - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Art Deco Café Interiors](https://www.trendhunter.com/trends/atypique-1.md) - [Coffee-Centric Contemporary Studios](https://www.trendhunter.com/trends/blue-bottle-studio.md) - [Dedicated Listening Cafés](https://www.trendhunter.com/trends/ja-hifi-caf.md) - [Minimal Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shinsaibashi.md) - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md) - [Dual-Function Retail Stores](https://www.trendhunter.com/trends/haus-coffee.md)