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# Diagonally Divided Dresses
The Amersterdam Chainsaw Massacre in Dazed & Confused

By Marissa Liu | Published 2010-01-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/amsterdam-chainsaw-massacre
References: [fashiongonerogue](http://fashiongonerogue.com/2010/01/dazed-confused-magdalena-frackowiak-by-josh-olins/#more-21163)

Dazed & Confused is calling the Spring/Summer 2010 Viktor & Rolf collection ‘The [Amsterdam Chainsaw Massacre](https://www.trendhunter.com/trends/amsterdam-surf-association-fw26-safety).’ The editorial showcases the oddly and angular cut-out gowns the design duo strutted out on the runway this season.

‘The Amsterdam Chainsaw Massacre’ can be seen in the February 2010 issue of Dazed & Confused. The spread was photographed by Josh Olins and styled by Katie Shillingford. It stars the ever beautiful Magdalena Frackowiak who also graces the magazine’s cover.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 98% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Angular Cut-out Fashion:** This trend presents disruptive innovation opportunities in the fashion industry by reimagining traditional garment structures with unexpected cut-outs and angles.
- **Editorial Fashion Photography:** This trend presents disruptive innovation opportunities in the photography industry by experimenting with unconventional poses, lighting, and compositions to create captivating visual narratives.
- **Statement Accessories:** This trend presents disruptive innovation opportunities in the fashion accessories industry by offering avant-garde and eye-catching pieces that elevate any outfit.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore innovative techniques and designs to embrace the angular cut-out fashion trend.
- **Photography:** The photography industry can incorporate elements of editorial fashion photography to create visually stunning and thought-provoking images.
- **Fashion Accessories:** The fashion accessories industry can create statement pieces that add an element of novelty and boldness to personal style.

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