# Bride-Designed Dresses The Amsale x You Spring 2020 Runway Shared Styles Created by Real Women By Laura McQuarrie | Published 2019-04-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/amsale-x-you References: [prnewswire](https://www.prnewswire.com/news-releases/amsale-new-york-unveils-digital-transformation-at-bridal-fashion-week-show-hosted-by-infor-300831610.html) & [amsale](https://amsale.com/collections/amsale_x_you_bridal) Amsale New York's Amsale x You Spring 2020 collection recently made its debut on the runway and it marks the start of a new season, as well as a new direction for the brand. While Amsale New York is known for its [modern wedding dresses](https://www.trendhunter.com/trends/heli-kalkstein), it is now introducing the world's first [luxury bridal fashion platform](https://www.trendhunter.com/trends/bridal-council). Amsale x You is a new design tool that gives women the power to create their own custom wedding down by piecing together a bodice, a skirt and an optional belt. The Amsale x You collection is available in a [wide range of sizes](https://www.trendhunter.com/trends/feather-kissed-collection) and orders can be turned around in just four weeks. To celebrate the launch of the modern bridal platform and the new Amsale x You tool, the brand's latest runway show featured seven real Amsale brides sporting styles they designed themselves. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 92% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **Custom Wedding Dresses:** Disruptive innovation opportunity: Develop online platforms that allow customers to design and order customized wedding dresses. - **Luxury Bridal Fashion:** Disruptive innovation opportunity: Integrate technology and customization options to create a luxury bridal fashion experience for customers. - **Real Women Designers:** Disruptive innovation opportunity: Empower customers by giving them the tools and platforms to showcase their own design skills in the fashion industry. ### Who This Affects Most - **Online Fashion Retail:** Disruptive innovation opportunity: Develop intuitive online platforms that allow customers to customize and order fashion products. - **Bridal Fashion:** Disruptive innovation opportunity: Incorporate customization options and technology into the bridal fashion industry to enhance the customer experience. - **Fashion Technology:** Disruptive innovation opportunity: Combine fashion and technology to create innovative solutions that empower customers to be involved in the design process. ## Related on Trend Hunter - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Custom Bridal Labs](https://www.trendhunter.com/trends/les-aimants.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Luxury Bridal Rental Platforms](https://www.trendhunter.com/trends/ps-bridal-rental.md) - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md)