# Glowing Gold Highlighters Anastasia’s Amrezy Highlighter Offers a Radiant Finish By Mishal Omar | Published 2018-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amrezy References: [sephora](https://www.sephora.com/product/amrezy-highlighter-P429201) The brand [Anastasia Beverly Hills](https://www.trendhunter.com/trends/blurring-serum-blush) is offering a new [luminizer](https://www.trendhunter.com/trends/liquid-luminizer-line) called the Amrezy Highlighter, which was made in collaboration with the [Instagram](https://www.trendhunter.com/trends/swirld) influencer of the same name. The product comes in only one color, a highly pigmented “brilliant light gold” that was designed to be flattering on any skin tone. It features a smooth formula that can be applied effectively with a brush for a more natural finish, or can be applied wet for a highly holographic appearance. The product can be used on the face, eyes and body — making it both dynamic and functional. With radiant makeup looks being more popular now than matte ones, the Amrezy Highlighter is able to offer the ideal glow. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Radiant Makeup:** Disruptive innovation opportunity: Develop new highlighter formulas and application techniques to meet the growing demand for radiant makeup looks. - **Collaborative Influencer Products:** Disruptive innovation opportunity: Collaborate with popular social media influencers to create unique product lines that cater to their followers' preferences. - **Multifunctional Cosmetics:** Disruptive innovation opportunity: Create cosmetics that can be used on multiple areas of the body, providing versatility and convenience for consumers. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Develop innovative highlighter products with unique features to stand out in the competitive cosmetics industry. - **Social Media Marketing:** Disruptive innovation opportunity: Utilize influencers and social media platforms to market and sell cosmetics, leveraging their large and engaged followings. - **Beauty Retail:** Disruptive innovation opportunity: Incorporate innovative and multifunctional cosmetics into beauty retail stores to attract customers looking for versatile and high-quality products. ## Related on Trend Hunter - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Luxurious Glow-Enhancing Bronzers](https://www.trendhunter.com/trends/glow-bronzer.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md)