# Enhanced Image Searching Google Has Added an AMP-Powered Search System to Images By Daniel Johnson | Published 2019-07-26 | Updated 2019-08-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/amppowered-search References: [engadget](https://www.engadget.com/2019/07/25/google-image-amp-powered-mobile-search/) & [about.google](https://about.google/intl/en/) [Google](https://www.trendhunter.com/trends/multisearch) is enhancing its image searching by adding an [AMP](https://www.trendhunter.com/trends/amazon-amp)-powered search function to the platform. An AMP-powered search, or accelerated mobile pages search, allows users to quickly access the website in which an image is from. Users can go through different images from a [Google Images search](https://www.trendhunter.com/trends/secure-cloud-storage) and swipe up on a preview in order to load the AMP website. The technology was originally revealed at the Google I/O, and it will make mobile image searching a more efficient process. Google also indicates that AMP searches will still register as a page view for a website found through the image search. Additionally, Google states that it will create a tool for website owners to track how many views come from AMP searches. For website owners to access this the features, their sites will need to support AMP. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Enhanced Image Searching:** The integration of AMP-powered search in image search platforms enhances the user experience by allowing quick access to the website associated with an image. - **Accelerated Mobile Pages Search:** The implementation of AMP-powered search in image search platforms creates opportunities for website owners to improve website traffic and visibility. - **Efficient Mobile Image Searching:** The AMP-powered search feature in Google Images streamlines the process of finding and accessing relevant websites, increasing user satisfaction. ### Industries Being Reshaped - **Technology:** The integration of AMP-powered search in image search platforms offers disruptive innovation opportunities for technology companies to improve the overall search experience. - **Digital Marketing:** The ability for website owners to track views originating from AMP searches creates opportunities for digital marketing companies to optimize strategies and target specific audiences more effectively. - **Web Development:** The demand for websites that support AMP in order to benefit from enhanced image searching provides a growth opportunity for web development companies specializing in AMP implementation. ## Related on Trend Hunter - [Optimized Search Engines](https://www.trendhunter.com/trends/multisearch.md) - [AI-Powered Search Engine Features](https://www.trendhunter.com/trends/circle-to-search.md) - [Search-Enhancing Drawing Tools](https://www.trendhunter.com/trends/google-8.md) - [Versatile Search Engine Tools](https://www.trendhunter.com/trends/multi-search.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AI-Powered Web Features](https://www.trendhunter.com/trends/ai-overviews.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [Multi-Search Engine Expansions](https://www.trendhunter.com/trends/multisearch-feature.md)