Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Creative Long-Term Thinking

Amy Majerowski, Innovation Strategist at ampl!fy insights + innovation

— March 7, 2017 — Business
ampl!fy insights + innovation is an innovation consultancy that works with B2B and B2C companies to develop long-term strategy. Innovation Strategist Amy Majerowski spoke with Trend Hunter about forward-thinking mindsets ahead of Future Festival 2017.

TH: What are some barriers to innovation? How do you get around them?

AM: I think that some companies are very focused on the current quarter or fiscal calendar rather than being focused on longer term innovation. There’s a lot of creativity that you can do in the short term, but the longer term projects bring about innovation on a grander scale. To help clients get around that, we show them a lot of examples of where it’s worked well and benefited the bottom line of a company. Longer term innovation typically demands greater investment and risk, but the payback is usually much greater than the short term innovation. It not only pays back the initial investment, but it pays back much more handsomely. We at ampl!fy were on the client side for so long that we understand what it takes to sell it in to an organization, so we help them with the messaging to help sell it to upper management. Honestly, I think it’s one of our greatest assets: that we were on the client side for many years.

How do you identify trends? What resources do you and your team use to spot trends and insights?

A variety of ways: obviously through reports, through trade shows, through going out and observing what users are doing. Sometimes they’re creating hacks or workarounds to get things to work the way they want to. Users are pretty creative. If they want to get something done, sometimes they do it in their own way. So that’s what we look for when we’re researching.

Do you have rituals for resetting to be creative?

We try to do things that are completely unassociated with an upcoming project. Creativity is about pollinating flowers. Going from a tulip to a petunia helps reset creativity. You might be thinking: “tulip, tulip, tulip,” and then bringing tulip ideas to the petunia helps to see things in a different way. The more you’re exposed to, the more creativity you bring to other things.

Has there ever been an instance where another industry has influenced an innovation at your company?

That’s a huge part of creativity, is taking the pollen from one flower to another, or taking the ideas from one industry and bringing it to another completely different product or industry. One of the things that SC Johnson did [when I worked there] was bringing ingredients disclosure to products, which was unheard of at the time for home fragrance products in particular. We noticed in the natural aisles of the stores that consumers looking to purchase healthy products were always looking at the ingredients. So we created a website,, to bring more transparency to the products to change perception.

What are some examples of things you can do to create a culture of innovation?

The culture centers around people, and a lot of times when companies are struggling around creative cultures, it has to do with fear. I think creative culture has to do with allaying fears. Helping people understand that creativity is not only good for the company but is good for the culture in general. Always bringing new ideas is exciting. Sometimes people are just afraid of change instead of embracing change. So it’s just a matter of allaying their fear by showing that change can be for the better.

How do you generate great ideas? Do you have certain rituals to make creativity happen?

We typically use trends, user insights, trend reports. Sometimes we do our own trend treks to track where different industries are going. Reading articles, doing secondary research, conducting expert interviews -- a variety of sources, really. It depends on the needs and goals of the specific project.

Describe the future.

Everything’s just getting faster. Connections are being made faster, learning is being done quicker, everything is just speeding up. I just expect the future to be faster. My industry is innovation, and things are going to launch faster, they’ll be more creative in order to stand out because more and more things go on the market quicker.

What’s the craziest thing you have done to get creative inspiration?

Part of creativity is putting things together that people don’t expect to go together. It’s just a matter of helping people to think differently about things. We do a lot of user interviews with people that you wouldn’t expect, like talking to people out of the industry who don’t have a link directly to it. Creativity is thinking completely differently, so maybe my norm is crazy, but it seems normal to me!