# Floating Treat Mobiles The Amphibious Ice Cream Truck Serves its Treats in an Unfamiliar Context By Christopher DeLuca | Published 2011-06-02 | Updated 2011-06-05 | World Source: Trend Hunter, https://www.trendhunter.com/trends/amphibious-ice-cream-truck References: [dvice](http://dvice.com/archives/2011/06/worlds-first-am.php) & [dailymail](http://www.dailymail.co.uk/news/article-1393146/HMS-Flake-99-Amphibious-ice-cream-van-spotted-floating-Thames.html) The Amphibious Ice Cream Truck is the world's very first sweets-serving truck to take its tasty treats to the waterways. This summer, tourists and locals in London will have the opportunity to enjoy two scoops of chocolate mint on a cone while floating on the city's rivers. Although it's technically a boat, the yellow Amphibious Ice Cream Truck was designed to look like a traditional ice cream truck. The idea of an ice cream truck serving customers on London's rivers came about because of the rising costs associated to ice cream production. Additionally, the rising amounts of ''exclusion zones'' in which trucks are banned from selling their goods around the city played into the decision to hit the waterways. This novel concept is certain to attract attention from visitors and locals alike. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 3% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Creative Food Delivery:** The Amphibious Ice Cream Truck demonstrates an innovative way of delivering food by taking it to unconventional locations. - **Adaptive Vehicle Design:** The use of a boat designed like a traditional ice cream truck showcases the potential for adaptive vehicle design in the food industry. - **Experiential Dining:** The opportunity to enjoy treats while floating on London's rivers highlights the trend towards unique and memorable dining experiences. ### Sectors Adopting This - **Food Delivery:** The Amphibious Ice Cream Truck opens up possibilities for expanding food delivery services to unconventional settings. - **Automotive:** The adaptive vehicle design of the Amphibious Ice Cream Truck lends itself to innovative solutions in the automotive industry. - **Hospitality:** Experiential dining options like the floating ice cream truck offer new opportunities for the hospitality industry to create memorable guest experiences. ## Related on Trend Hunter - [On-Demand Mobile Ice Cream Stores](https://www.trendhunter.com/trends/mobile-ice-cream-store.md) - [Halloween Ice Cream Trucks](https://www.trendhunter.com/trends/monster-ice-scream-truck-tour.md) - [Interactive Frozen Dessert Trucks](https://www.trendhunter.com/trends/kona-ice.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Tech-Enabled Ice Cream Trucks](https://www.trendhunter.com/trends/alsies.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Complimentary Ice Cream Activations](https://www.trendhunter.com/trends/nuii-adventure-wagon.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md)