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# Torn and Cut Greetings
Kay Foley Creates Art for Ampersand Cards from Paper and Words

By Katie Cordrey | Published 2010-02-01 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ampersand-cards
References: [bestofmissourihands](http://www.bestofmissourihands.com/FeaturedArtists_Past/featured_ampersand.htm) & [ampersandcards](http://www.ampersandcards.com/)

Columbia Missouri-artist Kay Foley makes cards and collages using torn and cut bits of handmade paper from sources around the world. She sets the type for her original verse using a computer. Her cards are prints of the original artwork, produced on recycled stock.

Kay Foley’s cards are an outgrowth of her career as a counselor and her need to both engage in a less stressful occupation and to express herself through art. She hopes that her [cards bring joy, hope and humor](https://www.trendhunter.com/trends/sunset-spark-card-deck) to those who give and receive them.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 35% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Handmade Paper Crafts:** Opportunity to create unique and personalized products using handmade paper, tapping into the demand for artisanal goods.
- **Recycled Stock Printing:** Potential to reduce environmental impact by utilizing recycled stock for printing, catering to the growing demand for sustainable practices.
- **Digital Typography in Art:** Innovative approach to combine traditional art techniques with digital typography, offering a new form of artistic expression.

### Who This Affects Most

- **Stationery and Greeting Cards:** Disruptive innovation opportunity to introduce unique and artistic greeting card designs made from torn and cut handmade paper.
- **Printing and Publishing:** Opportunity to explore eco-friendly printing methods using recycled stock, meeting the increasing demand for sustainable printing practices.
- **Art and Home Decor:** Innovation opportunity to incorporate digital typography into handmade art, offering a modern twist to traditional paper crafts.

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