# Athletic Recovery Cosmetics The Amp Human PR Lotion Helps Maximize Athletic Performance By Michael Hemsworth | Published 2019-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amp-human-pr-lotion References: [gearpatrol](https://gearpatrol.com/2019/03/13/pr-lotion-amp-human-performance/) & [amphumanperformance](https://amphumanperformance.com/products/pr-lotion) The Amp Human PR Lotion is a premium cosmetic product for athletes that is formulated to help reduce [post-workout downtime](https://www.trendhunter.com/trends/muscle-recovery-performance-boost) and become the secret weapon of athletes seeking to optimize their performance. The sports lotion is intended to be applied prior to working out or sports and will work to infuse bicarbonate into your skin to help neutralize the acid created by your muscles when performing at peak capacity. This is reported to help sports enthusiasts [recover more quickly](https://www.trendhunter.com/trends/recovery-gummies) over the course of that day and overnight to wake up ready to face another training session. The Amp Human PR Lotion comes as one of a growing number of [cosmetic products](https://www.trendhunter.com/trends/rescue-and-repair-lotion) with hyper-specific functionalities for consumers of all kinds to use when seeking to optimize their daily performance. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Performance-enhancing Cosmetics:** There is an emerging trend of cosmetic products that are designed to enhance athletic performance. - **Recovery Accelerators:** Cosmetic products like Amp Human PR Lotion are designed to speed up post-workout recovery. - **Hyper-specific Functionalities:** An increasing number of cosmetic products are being developed with hyper-specific functionalities to cater to specific consumer needs. ### Where This Applies - **Sports Cosmetics:** The sports cosmetics industry can capitalize on the demand for products that enhance athletic performance and expedite recovery. - **Health & Wellness:** The health and wellness industry can explore the development of cosmetic products that help individuals optimize their daily performance. - **Athletic Training:** The athletic training industry can incorporate performance-enhancing cosmetics into training programs to boost athletes' performance and recovery. ## Related on Trend Hunter - [Athlete-Created Recovery Creams](https://www.trendhunter.com/trends/primitiv-performance.md) - [Muscle Recovery Gels](https://www.trendhunter.com/trends/muscle-recovery-gel.md) - [Recovery-Focused Skincare](https://www.trendhunter.com/trends/primark-performance-beauty.md) - [High-Performance Post-Workout Recovery Drinks](https://www.trendhunter.com/trends/elite-recovery.md) - [Athletic Performance-Enhancing Concentrates](https://www.trendhunter.com/trends/performance-revival.md) - [Supportive Workout Performance Supplements](https://www.trendhunter.com/trends/power-life-peak-replenish.md) - [High-Performance Balancing Bodycare](https://www.trendhunter.com/trends/prepare-to-perform.md) - [Athletic Anti-Inflammatory Supplements](https://www.trendhunter.com/trends/muscle-recovery-performance-boost.md) - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md)