# Fake Adult Film Advertisements The Amour Commercials Turn Misdirection into Gold By Harris Jay Rosenberg Alterman | Published 2012-03-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/amour-commercials References: [adweek](http://www.adweek.com/adfreak/adult-tv-ads-poke-fun-absurdity-xxx-plots-sfw-139129) & [vimeo](http://vimeo.com/38277903) The recent Amour commercials parody classic adult film scenarios by using misdirection. Just when one thinks they know where the whole thing is going, it goes in a completely different direction making one giggle. The commercials start with typical settings seen in adult films. The characters include the pool-boy, cop and pizza delivery boy all with long ponytails and dreadful acting skills. As they converse with the beautiful women, the dialogue becomes more filled with [sexual innuendos](https://www.trendhunter.com/trends/moist-humor) until it's too cheesy to watch. The commercial then takes a turn away from a naughty setting and ends up being a completely normal situation as the pizza boy tells the women in a towel she can pay with a credit card. Each of the Amour commercials will make you think twice about adult films. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Parody Advertisements:** Creating humorous advertisements that playfully parody established genres and expectations. - **Misdirection Marketing:** Using surprise and redirection to capture and engage audiences in advertising campaigns. - **Subverting Expectations:** Challenging viewers' assumptions by taking a different direction or twist in storytelling. ### Sectors Adopting This - **Advertising and Marketing:** Opportunities for brands to create engaging and memorable ad campaigns that use humor and misdirection. - **Entertainment:** Incorporating unexpected elements and comedic twists into films, shows, and digital content to captivate audiences. - **E-commerce and Online Payments:** Exploring innovative ways to promote and facilitate online transactions, like using surprise or humor in payment processes. ## Related on Trend Hunter - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md)