# Floral Ice Cream Shops Artisan Gelato Maker Amorino Created a "Lickable Flower" Stall in London By Laura McQuarrie | Published 2016-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amorino References: [prexamples](http://prexamples.com/2016/05/lickable-flower-stall-opened-in-striking-rhs-chelsea-flower-show-piggybacking-stunt/) & [amorino](http://www.amorino.com/en/index.html) Alongside the launch of the 2016 RHS Chelsea Flower Show, artisan gelato maker Amorino set up a unique "flower" stall in London. Rather than vending floral bouquets, the stall sells frozen desserts that are shaped into beautiful flower forms. 10 [certified vegan gelato flavors](https://www.trendhunter.com/trends/valsoia-plantbased-gelato) are sold at the stall, making for a colorful assortment of [flavored banana](https://www.trendhunter.com/trends/banana-caramel-pecan), pistachio, chocolate and mango flower-shaped treats to be enjoyed by the public in a cone. Although Amorino's artisan gelato boutique could not be represented at the actual RHS Chelsea Flower Show, this inventive publicity stunt is a clever way to get in on the excitement of the big event, while also offering the public a delightfully refreshing way to cool off during the summer. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flower-inspired Desserts:** Gourmet dessert shops can innovate by incorporating flower shapes and flavors into their offerings to create visually stunning and unique experiences for customers. - **Vegan Frozen Treats:** There is a growing trend towards veganism, which presents a significant opportunity for frozen treat companies to create and promote their certified vegan options. - **Event-themed Treats:** Creating unique treats that align with a specific event or celebration can generate buzz and attract customers looking for a fun and timely experience. ### Sectors Adopting This - **Food and Beverage:** Restaurants and food companies can explore the innovative possibilities of incorporating flowers and vegan options into their menus. - **Event Planning and Marketing:** Event planners and marketers can create unique experiences at events by incorporating flower-inspired desserts and event-themed treats into their offerings. - **Artisanal Dessert Making:** Small businesses that specialize in artisanal dessert making can create unique flower-inspired dessert offerings that appeal to both vegan and non-vegan customers. ## Related on Trend Hunter - [Flower-Infused Ice Creams](https://www.trendhunter.com/trends/eat-your-flowers-series.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Strawberry Gelato Bars](https://www.trendhunter.com/trends/badiani.md) - [Italian-Style Plant-Based Gelato](https://www.trendhunter.com/trends/italian-plant-based-gelato.md) - [Floral Creamsicle Ice Creams](https://www.trendhunter.com/trends/marigold-dreamsicle-ice-cream.md) - [Asian-Inspired Gelatos](https://www.trendhunter.com/trends/kessho-gelato.md) - [Hydrangea-Celebrating Cafe Desserts](https://www.trendhunter.com/trends/itokyuehmon.md) - [Dairy-Inspired Gelatos](https://www.trendhunter.com/trends/mwah.md)