# Vegetable Protein-Infused Creams Amorepacific's Enough Project Debuted the New All-in-One Essence By Grace Mahas | Published 2020-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amorepacific References: [amazon](https://www.amazon.com/dp/B08CXFBZ7T?ref=myi_title_dp&tag=trenhunt0f-20) Enough Project, "the pragmatic beauty brand launched by [Amorepacific](https://www.trendhunter.com/trends/skin-regeneration-compound) last month," recently expanded its portfolio with the launch of the new All-in-One Essence. The revolutionary moisturizer is packed with potent ingredients including [Bakuchiol](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream), Beta-Hyaluronic Acid, and Peptides to give users a glowing complexion. The new cream vegan-friendly, gender-neutral, and free-form and the double-duty product offers not only anti-wrinkle technology but also firming solutions. It's suitable for all skin types including sensitive and boasts a lightweight, non-grasy formula. The new All-in-One Essence is available exclusively on [Amazon](https://www.trendhunter.com/trends/the-ultimate-s-collection) for $20.99 where fans can shop the entire Enough Project range including Cleansing Oil, Cleansing Foam, Essential Skin Toner, Essential Lotion and Moisture Cream — all available for under $25. Image Credit: Amorepacific ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 40% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vegetable Protein-infused Cosmetics:** The use of plant protein as a key ingredient in cosmetic products presents an opportunity for companies to cater to the increasing demand for vegan and sustainable beauty products. - **All-in-one Cosmetic Products:** The introduction of double-duty cosmetic products like Amorepacific's All-in-One Essence creates an opportunity for companies to satisfy customers' desire for multi-functional, time-saving beauty products. - **Affordable High-quality Beauty Products:** The launch of Enough Project's range of beauty products for under $25, including the All-in-One Essence, presents an opportunity for companies to cater to budget-conscious consumers without compromising on quality or performance. ### Industries Being Reshaped - **Cosmetics:** Companies in the cosmetics industry can innovate and disrupt by incorporating plant-based proteins in their formulations or by introducing multi-functional products. - **E-commerce:** The exclusive availability of the Enough Project's new All-in-One Essence on Amazon highlights the disruptive potential of e-commerce platforms in the beauty industry. - **Green Beauty:** The launch of vegan-friendly and sustainable beauty products like Enough Project's range highlights the potential for companies in the green beauty industry to innovate and disrupt with environmentally conscious formulations and packaging. ## Related on Trend Hunter - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md) - [Youth-Boosting Skincare](https://www.trendhunter.com/trends/plantscription-youthboosting-essence.md) - [Cell Renewal Cream-in-gels](https://www.trendhunter.com/trends/hyaluron-activ-b3-aqua-creamingel.md) - [Strengthening Skin Creams](https://www.trendhunter.com/trends/resilience-cream.md) - [Functional One-Step Creams](https://www.trendhunter.com/trends/multivitamin-power-recovery-cream.md) - [Buttery Biotech Moisturizers](https://www.trendhunter.com/trends/biogenic-melting-cream.md) - [Plant-Based Retinol Alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream.md) - [Multi-Use Skincare Creams](https://www.trendhunter.com/trends/ms-morning.md) - [Advanced Nourishing Creams](https://www.trendhunter.com/trends/ympossible-cream.md)