# Italian Motorway Restaurants Autrogrill Launches New Amore Restaurants in Italy's Motorway Network By Niko Pajkovic | Published 2022-04-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/amore References: [moodiedavittreport](https://www.moodiedavittreport.com/autogrill-launches-amore-italian-fast-casual-food-concept/?utm_source=feedly&utm_medium=rss&utm_campaign=autogrill-launches-amore-italian-fast-casual-food-concept) & [autogrill](https://www.autogrill.com/)  Italian multinational catering company Autogrill has officially launched [Amore](https://www.trendhunter.com/trends/made-with-amore), an all-new [fast-casual food restraurant concept](https://www.trendhunter.com/trends/nami-restaurant) for Italy's motorway service network. The new concept marks Autogrill's first foray into the motorway space, where it will be delivering the first-ever Italian [table service offering](https://www.trendhunter.com/trends/amator) in the industry. So far, the first Amore restaurant has opened at the A1 Montepulciano Est service area in Southern Tuscany; a second location is set to launch in Badia Al Pino in the Arezzo province sometime in the coming months. “With Amore’s launch, and the introduction of the table service formula, we intend to respond to the new demands of customers who are increasingly attentive to their own wellbeing and the authenticity of the product and the rest experience," said s spokesperson from Autogrill in a recent press release. Image Credit: Autogrill ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Fast-casual Motorway Restaurants:** Opportunity for other catering companies to launch unique fast-casual concepts for motorway service networks. - **Table Service Formula in Motorway Restaurants:** The table service formula may be applied in other industries for a improved customer experience. - **Authenticity-focused Catering Concepts:** Launch new catering concepts that prioritize authenticity of menu items and dining experience. ### Who This Affects Most - **Catering:** Catering companies can explore and innovate new concepts that cater to motorway service networks and improve customer experience. - **Hospitality:** With the table service formula, hospitality services can elevate guest experience and add value to their business. - **Transportation:** With the trend of fast-casual concepts, transportation companies can collaborate with catering companies to offer unique dining experiences for travelers. ## Related on Trend Hunter - [Italian Tour Collections](https://www.trendhunter.com/trends/made-with-amore.md) - [Ready-Made Italian Dishes](https://www.trendhunter.com/trends/carluccio.md) - [Seafaring Italian Restaurants](https://www.trendhunter.com/trends/msc-world-america.md) - [Italian QSR Expansions](https://www.trendhunter.com/trends/iconic-italian-brand-fazolis.md) - [Italian-Inspired Private Label Pizzas](https://www.trendhunter.com/trends/amore-romanstyle-frozen-pizzas.md) - [Toronto Italian Food Delivery Services](https://www.trendhunter.com/trends/porta.md) - [Dedicated Italian Sandwich Bistros](https://www.trendhunter.com/trends/carrabbas-italian-bistro.md) - [Premium Roadside Cafe Partnerships](https://www.trendhunter.com/trends/pret-a-manger-and-roadchef.md) - [Italian Food Markets](https://www.trendhunter.com/trends/italian-deli-co.md)