# Nature-Infused Headquarters The Amore Pacific Office is Elegant and Natural in Sections By Jamie Danielle Munro | Published 2014-09-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/amore-pacific References: [designboom](http://www.designboom.com/architecture/david-chipperfield-amorepacific-headquarters-apma-seoul-korea-09-23-2014/) & [us.amorepacific](http://us.amorepacific.com/) Cosmetics company Amore Pacific is opening up an office in Seoul, and has hired David Chipperfield to design the overall architecture of the building. The result is a very elegant structure that is also infused with nature in certain sections. Considering this is a very large office in a city, this is not an easy feat. DesignBoom states that "the structure’s carefully considered proportions are developed around a central courtyard that both illuminates and ventilates each storey." This section allows workers to get out throughout the day and take in some fresh air, while enjoying a bit of nature. Considering the stress that one can have while working, this is an ideal way to relax. Photo Credits: [designboom](http://www.designboom.com/architecture/david-chipperfield-amorepacific-headquarters-apma-seoul-korea-09-23-2014/), [us.amorepacific](http://us.amorepacific.com/) ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Biophilic Architecture:** There is an opportunity for architects to incorporate natural elements into building designs, such as central courtyards and green spaces, to improve the well-being of workers. - **Office Wellness:** Employers can improve the overall wellness of their employees by providing access to fresh air and green spaces within the workplace to alleviate stress and improve mental health. - **Sustainable Design:** There is an increasing demand for sustainable design and eco-friendly materials in building architecture, and companies can benefit from incorporating these elements into their workplace to appeal to environmentally conscious consumers. ### Who This Affects Most - **Architecture:** Architects can innovate by incorporating natural elements and features into building designs, such as central courtyards and green spaces, to improve the well-being of building occupants. - **Employment:** Businesses in industries that rely on high-stress or sedentary office jobs can innovate by prioritizing employee wellness by providing access to fresh air and green spaces within workplaces. - **Sustainability:** Companies can innovatively incorporate sustainable and eco-friendly materials into their building architecture to appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Nature Integrated Offices](https://www.trendhunter.com/trends/bochum-office.md) - [Valley-Inspired Offices](https://www.trendhunter.com/trends/kitaoka-group-office.md) - [Plant-Centric Dynamic Office Spaces](https://www.trendhunter.com/trends/garden-of-edyn.md) - [Tranquil Plant-Filled Offices](https://www.trendhunter.com/trends/wyer-co.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Nature-Connecting Office Spaces](https://www.trendhunter.com/trends/here-now.md) - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Incredibly Colorful Offices](https://www.trendhunter.com/trends/colorful-office.md) - [Playful Contemporary Offices](https://www.trendhunter.com/trends/playful-contemporary-office.md)