# Dynamic Immersive Exhibitions Patrici Urquiola and Moroso Create the among-us Exhibition By Amy Duong | Published 2025-02-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/amongus References: [patriciaurquiola](http://patriciaurquiola.com/) & [design-milk](https://design-milk.com/immerse-yourself-with-patricia-urquiola-and-moroso-at-heimtextil/)  During this year's [textile trade fair](https://www.trendhunter.com/trends/textile-production) at Heimtextil, Patricia Urquiola and Moroso joined forces to create the among-us design installation. It transforms Hall 12.0 and the space creates a perfect background to experiment with textile concepts, sustainability, and more. It is an open concept that nods to both of its contributing efforts. Urquiola explains, “The title, among-us, refers to the concept of being together and reflects the intent of the installation to celebrate hybrid new relations. The installation creates a playful landscape populated by hybrid creatures of our fantasy.” The seating is by Moroso and Patricia tapped a few talents to create the textile landscape, with handing textiles from cc-tapis and lounge islands that are made by [Kettal](https://www.trendhunter.com/trends/insula-sofa) using [Kvadrat](https://www.trendhunter.com/trends/pearson-lloyd) fabric materials. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 18% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Design Collaborations:** Engaging multiple designers and companies to collaborate on projects fosters hybrid design solutions, combining diverse aesthetics and functionalities. - **Dynamic Textile Exploration:** Exploring dynamic combinations of textiles in exhibitions unlocks new textural possibilities and engages audiences in captivating visual and tactile experiences. - **Open-concept Installations:** Utilizing open-concept installations in exhibitions invites interaction and offers an expansive platform for storytelling through spatial design. ### Where This Applies - **Textile Innovation:** The potential for innovation in textile manufacturing and design is heightened by the integration of sustainable materials and unique design collaborations. - **Furniture Design:** Furniture design industries benefit from experimental seating arrangements and new hybrid furnishings that blend form and function effectively. - **Exhibition Management:** Exhibition management is revolutionized through interactive and immersive design strategies that enhance visitor engagement and experiential learning. ## Related on Trend Hunter - [Immersive Living Room Concepts](https://www.trendhunter.com/trends/immersive-living-room.md) - [Artfully Playful Morphed Flooring](https://www.trendhunter.com/trends/exodus.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Contemporary Upholstered Seating](https://www.trendhunter.com/trends/contemporary-upholstered-seating.md) - [Vibrantly Designed Modern Collections](https://www.trendhunter.com/trends/cimento.md) - [Theatrical Art Installations](https://www.trendhunter.com/trends/exodus-exhibition.md) - [Sensory-Focused Furniture Design Exhibits](https://www.trendhunter.com/trends/time-signature.md) - [Unconventional Design Exhibitions](https://www.trendhunter.com/trends/design-miami-2024.md) - [Sensorial Textile Exhibitions](https://www.trendhunter.com/trends/sylvie-johnson.md)