# Handcrafted Baking Blends Among Friends Offers a Wide Range of Nutritious Baking Mixes By Mishal Omar | Published 2018-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/among-friends References: [amongfriendsbakingmixes](http://amongfriendsbakingmixes.com/) Among Friends is a brand made for individuals who enjoy baking and enjoying sweet treats, but who may be extra conscious of their health and want nutritious alternatives to traditional dessert recipes. The brand offers a series of blends, each of which are based in whole grains. Products include a [Cinnamon Sugar Muffin Mix](https://www.trendhunter.com/trends/glutenfree-cinnamon-chip-muffins), a [Honey Cornbread Mix](https://www.trendhunter.com/trends/cinnamon-churro-cornbread), a Pancake and Waffle Mix, a Chocolate Cake Mix, a Chocolate Cookie Mix, a Ginger Cookie Mix, two variations of Chocolate Chip Cookie mixes, and more. The Among Friends brand also offers a series of recipes and "special diets" that health-conscious consumers can take advantage of. Among Friends is ideal for individuals who are watching their weight, or for those who generally prefer healthy meals and treats. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Baking Mixes:** Creating nutritious alternatives to traditional dessert recipes through whole grain-based baking mixes. - **Special Diet Options:** Offering recipes and products catering to health-conscious consumers following specific dietary restrictions. - **Weight-watching Treats:** Providing options for individuals watching their weight without sacrificing indulgence. ### Sectors Adopting This - **Food Manufacturing:** Opportunity for food manufacturers to develop and market healthier baking mix options. - **Health and Wellness:** Opportunity for health and wellness companies to partner with Among Friends to promote nutritious dessert alternatives. - **Recipe Development:** Opportunity for recipe developers to create new and innovative ways to use the Among Friends baking mixes in special diets and weight management. ## Related on Trend Hunter - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/bake-me-healthy.md) - [Clean Recipe Cookie Mixes](https://www.trendhunter.com/trends/my-better-batch-cookie-mix.md) - [Convenient Premium Cookie Mixes](https://www.trendhunter.com/trends/premium-cookie-mixes.md) - [Artisan Brand Baking Mixes](https://www.trendhunter.com/trends/bobs-signature-blends-baking-mixes.md) - [Rich Dessert-Bar Baking Mixes](https://www.trendhunter.com/trends/blondie-baking-mix.md) - [Homemade-Inspired Baking Mixes](https://www.trendhunter.com/trends/brown-sugar-blondie-mix.md) - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md)