# Fetal Fluid Serums This Amniotic Fluid Serum Will Rejuvenate Your Skin By Vasiliki Marapas | Published 2014-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amniotic-fluid-serum References: [refinery29](http://www.refinery29.com/hourglass-equilibrium-serum) & [hourglasscosmetics](http://www.hourglasscosmetics.com/equilibrium) Carisa Janes of [Hourglass Cosmetics](https://www.trendhunter.com/trends/outside-in-brand) has come up with a miraculous skin formula that will revolutionize the skincare industry. The amniotic fluid serum -- yes, you heard me right, that's amniotic fluid as in, the liquid inhaled by a fetus during pregnancy -- has properties that link it to cell growth. Janes got to work, finding a [biomimetic phosphatidylglycerol from plant-based sources](https://www.trendhunter.com/trends/inkeylab), which would mimic the properties of actual amniotic fluid, ultimately creating the 'Equilibrium Serum.' The formula uses [ultrasonication research](https://www.trendhunter.com/trends/ultimune-power-infusing-serums) to ensure the particles of the serum are more easily absorbed the skin. Hourglass director of product development explains that the ultrasonication process involves "a high-energy sound wave that's placed onto the entire batch [of product] to cause major micro-vibrations that [cause] the oil droplets in the emulsion to become smaller." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Amniotic Fluid Skincare:** The use of amniotic fluid in skincare products offers a disruptive innovation opportunity to rejuvenate and enhance skin cell growth. - **Biomimetic Phosphatidylglycerol:** The development of biomimetic phosphatidylglycerol from plant-based sources opens up possibilities for creating innovative skincare serums. - **Ultrasonication Technology:** The application of ultrasonication technology in skincare formulations enables better absorption of serum particles into the skin. ### Sectors Adopting This - **Skincare:** The skincare industry can explore the integration of amniotic fluid and biomimetic phosphatidylglycerol in their product offerings to meet the demands of consumers seeking innovative and effective skincare solutions. - **Bioengineering:** The bioengineering industry can leverage biomimetic phosphatidylglycerol research to develop new applications and products beyond skincare, such as regenerative medicine. - **Medical Technology:** The medical technology sector can utilize ultrasonication technology to enhance drug delivery systems and improve the effectiveness of skincare treatments. ## Related on Trend Hunter - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Skin Longevity-Enhancing Serums](https://www.trendhunter.com/trends/blue-diamond-super-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Premium Regenerative Skincare Serums](https://www.trendhunter.com/trends/regenerative-skincare-serum.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Stem Cell-Infused Mists](https://www.trendhunter.com/trends/stem-cellinfused.md) - [Bio-Responsive Serums](https://www.trendhunter.com/trends/skinsync.md) - [Science-Driven Hydrating Serums](https://www.trendhunter.com/trends/hyaluronic-capsule.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md)