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# Activist Matchbooks
'Amnesty Matchbook' by Jonathan Wong Gives Domestic Violence a Voice

By Marissa Brassfield | Published 2009-12-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/amnesty-matchbook
References: [behance.net](http://www.behance.net/Gallery/Amnesty-Matchbook/365869) & [artofwong](http://www.artofwong.com/)

Women who experience [domestic violence](https://www.trendhunter.com/trends/domestic-violence-hotline) are often characterized as voiceless, and this Amnesty Matchbook design by Jonathan Wong aims to change that. Wong's matchbook design was created as a part of a college project in which he had to [raise awareness](https://www.trendhunter.com/trends/this-is-not-a-home) for one of the articles in the Universal Declaration of Human Rights.

According to his site, Jonathan Wong's Amnesty Matchbook covers Article 5: "No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment." Check out more images of the Amnesty Matchbook above.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 11% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Domestic Violence Awareness:** Opportunity for innovative products and campaigns that raise awareness about domestic violence and give voice to survivors.
- **Creative Activism:** Potential for new and impactful ways to advocate for human rights and social justice issues using creative design and storytelling.
- **Use of Symbols and Visuals for Advocacy:** Emerging trend of using visual cues and symbolic representations to communicate important social issues and rights.

### Who This Affects Most

- **Social Justice Organizations:** Disruption opportunities lie in creating interactive campaigns and products to support social justice causes and amplify marginalized voices.
- **Design and Advertising Agencies:** Potential for collaboration with activists and nonprofits in creating visually compelling and impactful campaigns and products.
- **Advocacy and Support Services:** Innovation opportunities exist in developing new tools and resources to support survivors of domestic violence and raise public awareness.

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