# Award-Winning PSAs Animated Amnesty International "Signatures" By Ayman | Published 2008-04-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/amnesty-international-signatures References: [adweek](http://www.adweek.com/aw/content_display/creative/news/e3i86d84cb514d0b96972a9423f32bbee70) The *"Signatures"* animated PSA for **Amnesty International** has just won the Grand Prix at the International Advertising Association (IAA)'s first Socially Responsible Communications Awards 2008. The 140 seconds ad which was created by **TBWA** ad agency, Paris with the message, "Your signature is more powerful than you think." has won numerous awards including a Cannes gold Lion. The PSA shows various human rights abuses that are stopped with signatures. A prisoner gets freed using the signature as a door to open his cell, an asian man uses a signature as a shield from execution bullets, a woman cornered by three men invading her home uses a signature as a whip to escape, a war child uses the signature as a ballon to escape from the war zone. The competition had more than 500 entries in three categories: the environment, social and personal issues, and corporate social responsibility. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 45% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Animated Psas:** Disruptive innovation opportunity: Creating engaging and impactful animated public service announcements to raise awareness for various social causes. - **Socially Responsible Advertising:** Disruptive innovation opportunity: Developing advertising campaigns that highlight social issues and promote responsible corporate behavior. - **Human Rights Advocacy:** Disruptive innovation opportunity: Leveraging creative storytelling techniques to advocate for human rights and encourage active participation. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Integrating powerful messaging and visual storytelling techniques in advertising campaigns to drive positive social change. - **Non-profit Organizations:** Disruptive innovation opportunity: Utilizing animation and creative narratives to effectively communicate the mission and impact of non-profit organizations. - **Media and Entertainment:** Disruptive innovation opportunity: Collaborating with animation studios to create socially relevant content that educates and inspires audiences. ## Related on Trend Hunter - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Award-Winning Fundraising Platforms](https://www.trendhunter.com/trends/awardwinning-fundraising-platform.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md)