# Burning Inhumane Images Amnesty International Picture Campaign By Ayman | Published 2008-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amnesty-international-picture References: [adsoftheworld](http://adsoftheworld.com/media/print/amnesty_international_picture_3?size=_original) Recently, Amnesty International has been extremely active in producing [intense and thought-provoking campaigns](https://www.trendhunter.com/trends/a-finger-for-hope). The latest addition is "Picture" which was inspired by infamous Abu Ghraib images of [prisoners being tortured](https://www.trendhunter.com/trends/bodybar-pilates) and ridiculed. The campaign ingeniously uses the logo of Amnesty International (candle & thorns) as the source of fire to burn and erase these despicable acts against humanity. The 2008 campaign was created by Unitas/RNL Advertising Agency in Santiago, Chile under creative and art direction by Pancho González and with [illustration and photography](https://www.trendhunter.com/trends/beige-billboards) by Josefina Pro. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 65% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Humanitarian Advertising:** Opportunity for companies to create activism-based advertising campaigns. - **Provocative Branding:** Opportunity for companies to leverage controversial images to increase brand awareness. - **Social Justice Art:** Opportunity for artists to create thought-provoking art pieces centered around social justice themes. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to create controversial campaigns centered around social justice themes. - **Art and Design:** Opportunity for artists and designers to create thought-provoking art pieces centered around social justice themes. - **Activism:** Opportunity for activists to leverage provocative images to bring attention to social justice issues. ## Related on Trend Hunter - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Human Candle Campaigns](https://www.trendhunter.com/trends/human-candles.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md)