# Ignorance-Themed Activism Amnesty International 'Ignore Us' Print Campaign is Provocative By Allison Love | Published 2010-05-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/amnesty-international-ignore-us References: [coloribus](http://www.coloribus.com/adsarchive/prints/amnesty-international-beating-431133/resizes/2000/) & [amnesty.org](http://www.amnesty.org/) The newest [Amnesty International](https://www.trendhunter.com/trends/amnesty-international-canada) 'Ignore Us' ads are [provocative and disturbing](https://www.trendhunter.com/trends/mwcurated), two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a circle formation with room in the center. The ads feature different activities in the center; for example, someone getting beaten, executed and shot at. Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 82% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Activism Through Provocation:** Creating provocative messages to raise awareness and promote activism. - **Reverse Attention-grabbers:** Using imagery that goes against conventional advertising tactics to gain attention. - **Confrontational Advocacy:** Using striking visuals that confront viewers with a direct message to prompt action. ### Where This Applies - **Human Rights Activism:** Using innovative tactics to promote activism around human rights issues. - **Nonprofit and NGO Advertising:** Utilizing disruptive and thought-provoking campaigns to raise awareness and promote social change. - **Creative and Design Services:** Partnering with activism organizations to create attention-grabbing campaigns that drive awareness and action. ## Related on Trend Hunter - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Awareness-Raising Poverty Campaigns](https://www.trendhunter.com/trends/unaccept-inequality.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md)