# Morphing Bloodshed Campaigns These Amnesty International France Ads are Truly Shocking By Summer Luu | Published 2011-03-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/amnesty-international-france-ads References: [osocio.org](http://osocio.org/message/but_at_what_price/) & [amnesty.fr](http://www.amnesty.fr) These shocking [Amnesty International](https://www.trendhunter.com/trends/amnesty-international-canada) France Ads are sending a reminder of the non-monetary price paid for diamonds and other luxurious goods from poor countries. Unfortunately, [blood diamonds](https://www.trendhunter.com/trends/worth-the-wait) are still a reality. These print ads use a morphing image tactic to depict the bloodshed that still goes on in developing countries, places where [human rights are still abused](https://www.trendhunter.com/trends/bodybar-pilates) for the illegal trading of gemstones. Through this bloody campaign, this worldwide organization continues to push and further build much-needed awareness to this ongoing conflict that funds civil wars and destroys millions of lives. The Amnesty International France Ads send out a powerful message to the public and continues to push for necessary policies for rough diamonds to be conflict-free. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Bloodshed Awareness Campaigns:** The use of shocking and powerful imagery to increase public awareness about human rights abuses in conflict zones presents an opportunity for disruption in advertising. - **Conflict-free Rough Diamond Policies:** An increasing demand for ethical diamonds presents an opportunity for disruption in the diamond industry and a push towards conflict-free trade policies. - **Morphing Image Tactics:** The use of visual effects to create impactful and memorable advertising presents an opportunity for disruption in the advertising industry. ### Where This Applies - **Advertising:** The use of shocking and powerful imagery to increase public awareness can disrupt traditional advertising tactics and lead to increased brand recognition and social impact. - **Diamond Mining:** Increasing demand for ethical diamonds presents an opportunity for disruption in the diamond industry and a push towards conflict-free trade policies, creating space for ethically-conscious diamond businesses to emerge. - **Public Policy:** The push for conflict-free rough diamond policies creates an opportunity for legislation and regulations in the international trade industry, sparking innovation in policy-making processes. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)