# Doodling Dining Utensils Amnesty International Chop Pencils Encourage Action Against Torture By Amelia Roblin | Published 2010-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amnesty-international-chop-pencils References: [coloribus](http://www.coloribus.com/adsarchive/prints/amnesty-international-chop-pencils-14093655/) & [saatchi](http://www.saatchi.com/) [Saatchi & Saatchi](https://www.trendhunter.com/trends/the-honest-dad-unboxing) consistently delivers clever marketing campaigns, a fantastic example being these Amnesty International Chop Pencils. Created and distributed as a [social awareness publicity stunt](https://www.trendhunter.com/trends/really-really-good-design), these [scrawling chopsticks](https://www.trendhunter.com/trends/tactil) are an altruistic appetizer. Placed on set tables at Chinese restaurants, Amnesty International Chop Pencils come with four-step instructions on their packaging. The graphite-encased eating utensils request diners to write to the government of China and scold it for its inhumane treatment of prisoners. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Social Awareness Marketing:** Opportunity for businesses to raise awareness about social issues through creative marketing campaigns. - **Altruistic Products:** Opportunity to create products that combine functionality with a social cause, appealing to conscious consumers. - **Interactive Packaging:** Opportunity for businesses to engage customers through innovative packaging designs that encourage interaction. ### Where This Applies - **Advertising and Marketing:** Opportunity for advertising agencies to create impactful campaigns that promote social causes and raise awareness. - **Consumer Goods:** Opportunity for consumer goods companies to develop products that align with social causes, attracting socially-conscious consumers. - **Packaging and Printing:** Opportunity for packaging and printing companies to offer creative and interactive designs that enhance customer experience. ## Related on Trend Hunter - [Quirky Pasta-Defying Campaigns](https://www.trendhunter.com/trends/national-noodle-day-initiative.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Sculptural Writing Tools](https://www.trendhunter.com/trends/experimental-pencils.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Culture-Honoring Spiralled Chopsticks](https://www.trendhunter.com/trends/rassen-chopstick.md) - [Ergonomic Instant Noodle Forks](https://www.trendhunter.com/trends/nendo-x-nissin-the-fork.md) - [Hand-Shaped Forks](https://www.trendhunter.com/trends/finger-lickin-fork.md) - [Chopstick-Crafted Homeware](https://www.trendhunter.com/trends/renew-by-trinity.md) - [Saltiness-Enhancing Electric Chopsticks](https://www.trendhunter.com/trends/electric-chopsticks.md)