# Water Gun Wars Soldiers Armed With Super-Soakers in the Amnesty International Ad Campaign By Marissa Liu | Published 2009-10-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/amnesty-international-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/amnesty_international) & [amnesty.org](http://www.amnesty.org/) Air Brussels of Belgium created this [Amnesty International](https://www.trendhunter.com/trends/amnesty-international-canada) ad campaign. The advertisements feature soldiers and politicians equipped with super-soakers and other water guns with the caption underneath that reads, “Amnesty’s flame is in danger worldwide. Defend it. Buy a candle or make a donation.” Amnesty International is an international organization campaigning for globally recognized human rights. The Amnesty International ad campaign is meant to show who is threatening to dim the Amnesty flame (the organization’s symbol is a lit candle surrounded by barbwire) including Iranian President Mahmoud Ahmadinejad and members of the Chinese Army. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Water Gun Advertising:** Creating ad campaigns that use water guns as a provocative and attention-grabbing element. - **Political Activism:** Using creative and visually striking ads to raise awareness and promote involvement in political causes. - **Defense of Human Rights:** Highlighting the importance of defending human rights and finding innovative ways to engage people in supporting Amnesty International. ### Industries Being Reshaped - **Advertising:** Creating new and unconventional advertising strategies that capture the attention of viewers. - **Creative Design:** Exploring visually striking and thought-provoking designs to convey powerful messages. - **Nonprofit and Activism:** Finding innovative ways to engage the public in supporting and advocating for important causes, such as human rights. ## Related on Trend Hunter - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)