# Deceptive Corner-Bending Ads AMMAR's 'Corner' Campaign Changes Perceptions About Prostitutes By Alexander Lam | Published 2013-05-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ammar-corner References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/05/ammar-corner/) In an effort to change the public perception of sex workers, AMMAR's 'Corner' campaign [deceptively helps viewers fix their misconceptions](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza). The [ads were pasted onto walls](https://www.trendhunter.com/trends/outdoor-advertising-campaign) and leveraged corners to get the message across. On one side of the corner is a sex worker. However, as soon as you turn the corner, the scene changes completely with kids being added to the picture. The advertisement then informs the viewer that 86% of sex workers are mothers that are looking for laws to protect them from exploitation. Created by ad agency [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers), the campaign plays on your perception for starting results. By helping the viewer realize their own negative preconceptions of sex workers, the ads effectively change views about this sensitive subject. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Deceptive Advertising:** The 'Corner' campaign by AMMAR demonstrates the power of deceptive advertising to challenge societal perceptions. - **Changing Perceptions:** The AMMAR campaign shows the potential for advertising to influence public opinion and shift stereotypes about certain groups. - **Leveraging Surprise:** By utilizing unexpected visual transitions, the 'Corner' campaign proves the impact of surprising and captivating advertising techniques. ### Industries Being Reshaped - **Advertising:** The 'Corner' campaign highlights the innovative strategies that can be employed in the advertising industry to generate emotional responses and challenge conventional thinking. - **Social Advocacy:** The AMMAR campaign illustrates how the power of advertising can be harnessed for social advocacy, raising awareness and encouraging support for marginalized groups. - **Creative Design:** The 'Corner' campaign showcases the potential for creativity and design in advertising to communicate powerful messages and shape public opinion. ## Related on Trend Hunter - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Progressive Home Collections](https://www.trendhunter.com/trends/domestic-workers-furniture-collection.md)