# Amish Chic An Alternative To Current Beach Fashions By Kyla Schmidt | Published 2007-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amish-chic-an-alternative-to-the-current-beach-fashion References: [perezhilton](http://perezhilton.com/?p=3169) & [wholesomewear](http://www.wholesomewear.com/) Given the media's unrelated obsession with promiscuous starlets like Britney Spears, Lindsay Lohan, and Paris Hilton it was only a matter of time for a fashion backlash. The [modest models](https://www.trendhunter.com/trends/bathing-belle-swimwear) at Wholesomewear.com would never be photographed panty-less coming out of the [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) hotspot Hyde. So if you're ready to party like its 1899 the “culotte swimmer,” “skirted swimmer,” or the “slimming swimmer” might be a new choice for the beach this year. The website suggests their designs are the first to be introduced because “the need for [modesty in swimwear](https://www.trendhunter.com/trends/upf-collection) is greatest and the supply is almost non-existent” and that the spandex garments with their loose outer layers “highlights the face, rather than the body” Celebrity Blogger Perez Hilton also caught onto this recent wave in modesty and I think he states it best with “this is not a joke” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 69% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Modest Swimwear:** Disruptive innovation opportunity: Design and introduce swimwear styles that prioritize modesty and address the current lack of options in the market. - **Fashion Backlash:** Disruptive innovation opportunity: Tap into the demand for fashion styles that go against the mainstream celebrity promiscuous image. - **Face-focused Apparel:** Disruptive innovation opportunity: Create garments that highlight the face rather than the body, catering to individuals who value facial aesthetics over body exposure. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore new designs and materials for swimwear that cater to the growing demand for modest options. - **E-commerce:** Disruptive innovation opportunity: Develop an online platform dedicated to selling modest swimwear, addressing the current lack of supply in the market. - **Celebrities:** Disruptive innovation opportunity: Collaborate with influential celebrities to promote modest swimwear styles and challenge the dominant fashion narrative. ## Related on Trend Hunter - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md)