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# Disheveled Mennonite Captures
Amish by Daniel Jaroszek for Label Magazine is Hauntingly Beautiful

By Sarah Robson | Published 2012-08-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/amish-by-daniel-jaroszek-for-label-magazine
References: [designscene.net](http://www.designscene.net/2012/08/amish-daniel-jaroszek-label.html) & [danieljaroszek](http://www.danieljaroszek.com/)

The Amish by Daniel Jaroszek for Label Magazine is a captivating series featuring a family of models resembling members of a Mennonite community. The girl, boy and child are photographed in an abandoned field that appears dry, dead and barren.

The photographer has created a haunting vibe with the dark clouds in the background, and the models are photographed with unhappy facial expressions. The stylist, Edvard Mess, has dressed the models in ripped dresses, tights, hats and dirty blouses. He has smeared dirt across their clothes and bodies creating a scruffy and unkept look. As well, he has added nose piercings, lip rings and chain earrings, which gives the models a rebellious edge.

Daniel Jaroszek is a young Polish photographer whose work has been featured in UMNO Magazine, WeTheUrban Magazine and Shh!uter.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 50% | Activity: 28% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Dismal Subcultures:** Exploring alternative lifestyles and subcultures in fashion photography, such as the Amish-inspired Mennonite look, presents an opportunity for disruptive innovation in the fashion industry.
- **Eerie Aesthetics:** Creating haunting and dark visuals in photography can disrupt traditional notions of beauty and attract a new audience to the art world.
- **Controversial Styling:** Incorporating unconventional styling choices, like ripped clothes and body modifications, can challenge societal norms and open up possibilities for disruptive trends in fashion.

### Where This Applies

- **Fashion:** The fashion industry can be inspired by the Amish-inspired Mennonite style and experiment with alternative subcultures.
- **Photography:** Photographers can explore eerie and haunting aesthetics to create unique and disruptive visuals.
- **Art:** The art industry can embrace controversial styling choices in their works and challenge established notions of beauty and societal norms.

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