# Wedding Reminder Videos Amir Farhang’s ‘The Announcement’ Portrays the Stresses By Romina S. Cortellucci | Published 2012-06-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/amir-farhang-the-announcement References: [fastcocreate](http://www.fastcocreate.com/1680917/proposal-videos-are-cute-wedding-announcement-videos-less-so) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=f19sM2j_ekQ) Wedding preparations take a dark twist in Amir Farhang’s ‘The Announcement’ film. Created by the former creative-turned-director Amir Farhang, the short features his actual fiancee Kayla McGee. The couple examines the extremes of [wedding planning](https://www.trendhunter.com/trends/make-it-yours-by-the-knot). [Bridezillas](https://www.trendhunter.com/trends/comprehensive-skincare-package) have become a common trend, sometimes getting ready for upcoming nuptials can get the worst of us, so McGee provides an exaggerated bride-to-be frustrated by her uninterested future husband. As they try to plan [wedding invitations](https://www.trendhunter.com/trends/invitin), McGee doesn’t just imagine wanting to kill her fiancee, but actually takes aim. By making light of an often stressful situation, this film captures the absurdity of preparing for nuptials. Additionally, the video serves as an unofficial announcement for the couple’s real-life wedding. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 4% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Wedding Stress Relief:** Opportunity for products and services that provide stress relief for couples during wedding planning. - **Humorous Wedding Content:** Opportunity for creating entertaining and relatable wedding content that resonates with audiences. - **Unconventional Wedding Announcements:** Opportunity for unique and creative ways to announce weddings, capturing attention and generating excitement. ### Industries Being Reshaped - **Event Planning:** Disruptive innovation opportunity in event planning industry to incorporate stress-relieving elements into wedding services. - **Entertainment:** Disruptive innovation opportunity in entertainment industry to create humorous wedding content for digital platforms. - **Marketing and Advertising:** Disruptive innovation opportunity in marketing and advertising industry to develop unconventional wedding announcement strategies for brands and couples. ## Related on Trend Hunter - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md) - [Curated Wedding Gift Boxes](https://www.trendhunter.com/trends/wedding-gift-boxes.md) - [2D/3D Wedding Design Tools](https://www.trendhunter.com/trends/planner-5d.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Groom-Targeted Wedding Tools](https://www.trendhunter.com/trends/guide-for-grooms.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Next-Day Wedding Photos](https://www.trendhunter.com/trends/wedding-photos.md) - [Digital Wedding Platforms](https://www.trendhunter.com/trends/lovebird.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md)