# Influencer-Backed Preworkout Powders AminoLean Debuts a New Limited Edition Flavor with Alix Earle By Kanesa D | Published 2023-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aminolean References: [bevnet](https://www.bevnet.com/news/2023/aminolean-launches-new-limited-edition-flavor-in-collaboration-with-alix-earle) & [rspnutrition](https://rspnutrition.com/pages/aminoleanenergy)  'Berry Alixir,' a new limited-edition flavor in the popular range of [pre-workout powders and energy drinks](https://www.trendhunter.com/trends/energyze-preworkout) from AminoLean, was developed in collaboration with the social media phenomenon [Alix](https://www.trendhunter.com/trends/gopuff-x-alix-earle-pink-sea-salt-chocolate-bar) Earle. The collaboration takes Earle's personal experience with pre-workout beverages into consideration to provide consumers with a healthy boost of energy. The product has 125mg of organic matcha and green tea-derived natural caffeine, which boosts energy and helps with mental focus. The powder provides 5g of [vegan amino acids](https://www.trendhunter.com/trends/c4-energy-aminos) per dose to support muscle regeneration and improve performance. The 'Berry Alixir' pre-workout powder is vegan, gluten-free, and sugar-free and has a rich burst of berry with a hint of hibiscus. The flavor comes in a 12-pack for a retail price of $29.99 USD. Image Credit: AminoLean ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 38% | Activity: 63% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Influencer-collaborated Health Products:** The success of social media influencers can benefit companies by collaborating with them to develop health products with personal branding, and promote consumer trust and interest. - **Natural and Plant-based Ingredients:** Companies can gain a competitive edge by focusing on natural and plant-based ingredients in health products, capitalizing on consumers' increasing demand for health-conscious products. - **Personalized Health-oriented Advertising:** Businesses can use personalized advertising directed towards individuals who are invested in health and fitness lifestyles, attracting the attention of a highly engaged audience with targeted messaging. ### Where This Applies - **Health and Wellness Industry:** Innovative product development and collaborations with social media influencers are key opportunities for companies involved in health and wellness and can distinguish them in a highly competitive market. - **Fitness Products Industry:** Companies in the fitness products industry can increase customer interest by developing products that include natural and plant-based ingredients in conjunction with engaging social media influencers to promote them. - **Marketing and Advertising Industry:** Marketing and advertising companies can capitalize on consumer demand for personalized health-oriented advertising by providing targeted messaging to individuals invested in health and fitness lifestyles. ## Related on Trend Hunter - [Pre-Workout Powder Flavor Expansions](https://www.trendhunter.com/trends/preworkout-powder.md) - [Performance Pre-Workout Powders](https://www.trendhunter.com/trends/premium-pre-workout.md) - [Fruity Stamina-Improving Powders](https://www.trendhunter.com/trends/amp-tri-phase.md) - [Potent Sour Sports Supplements](https://www.trendhunter.com/trends/scimx-xplode.md) - [Cocktail-Inspired Pre-Workout](https://www.trendhunter.com/trends/myprotein-x-southern-comfort.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Candy-Inspired Hydration Powders](https://www.trendhunter.com/trends/xtend.md) - [Nostalgic-Confection Workout Powders](https://www.trendhunter.com/trends/c4-original-x-bubble-yum.md) - [Five-in-One Pre-Workout Supplements](https://www.trendhunter.com/trends/zoa-powder.md)