# Advanced Hydration Serums Drunk Elephant's Amino Rain Glasswater Serum Delivers 24-Hour Hydration By Laura McQuarrie | Published 2025-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amino-rain-glasswater-serum References: [newbeauty](https://www.newbeauty.com/best-new-beauty-products-july-2025/) & [drunkelephant](https://www.drunkelephant.com/collections/serums/amino-rain-glasswater-serum-194249410437.html)  The [Drunk Elephant](https://www.trendhunter.com/trends/cluma-hydrabright-serum) Amino Rain Glasswater Serum is a new solution for deeply hydrated skin that leaves skin plump, luminous-looking, with enhanced elasticity and barrier function. This advanced hydration serum promises a [glass-like finish](https://www.trendhunter.com/trends/water-bank-aqua-facial) thanks to ingredients like [four types of hyaluronic acid](https://www.trendhunter.com/trends/pdrn-hyaluronic-acid) and 1.0% fermented poly amino acid. “Striking a balance of hydration in a sophisticated way fascinated me. That’s how Amino Rain began: hydrating drops with an iridescent glow. I fell so in love with it that we made it into a full-size serum,” detailed founder Tiffany Masterson, “We packed it with innovative, nontraditional actives, like amino acid–derived ingredients, peptides and collagen boosters." In a clinical/instrumental study of 31 people, the Drunk Elephant Amino Rain Glasswater Serum provided a 115% immediate increase in skin hydration, and 24 hours of hydration. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 65% | Activity: 75% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Biotech-enhanced Skincare:** Utilizing fermented poly amino acid and multiple forms of hyaluronic acid, this trend represents the fusion of biotechnology with traditional skincare to achieve superior hydration results. - **Iridescent Beauty Products:** New skincare products offering an iridescent glow are capturing consumer interest by combining aesthetic appeal with functional skincare benefits. - **Long-lasting Hydration Solutions:** Products delivering 24-hour hydration meet growing demand for skincare with long-lasting effects, providing convenience and sustained skin health. ### Sectors Adopting This - **Skincare and Beauty:** Advancements in skin hydration serums are setting new standards for the skincare industry by integrating cutting-edge science and cosmetics. - **Biotechnology:** Incorporating amino acid-derived ingredients marks a significant intersection between biotechnology and consumer products, offering potential for novel skin treatment solutions. - **Cosmeceuticals:** The trend towards combining medicinal ingredients with cosmetic products is paving the way for the growth of the cosmeceutical industry, redefining skincare efficacy. ## Related on Trend Hunter - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Biotech Peptide Hydrating Serums](https://www.trendhunter.com/trends/hydration-dream-peptide-serum.md) - [Deep Hydration Skincare Products](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection.md)