# Hair-Cleaning Foams AMIKA is Offering a Unique Cleansing Foam for Hair By Mishal Omar | Published 2018-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amika References: [sephora](https://www.sephora.com/product/phantom-hydrating-dry-shampoo-foam-P431827) The hair care and styling brand [AMIKA](https://www.trendhunter.com/trends/perk-up-ultra) has released a new [dry shampoo](https://www.trendhunter.com/trends/3-in-1-dry-shampoo) that comes in a foam format, rather than the powdery spray format that similar products are offered in. The product's foam format is able to absorb the dirt and oil that users accumulate throughout the day, and also works to hydrate the scalp. It is to be applied to the hair's roots and massaged in until it's dry, and is able to absorb into the hair without leaving a sticky or powdery residue. The AMIKA Phantom Hydrating Dry Shampoo can be used on all hair types, and is especially useful for individuals who have dry or chemically treated hair that tends to lie flat. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 56% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Foam Format:** The rise of hair-cleaning products in foam format opens opportunities for innovative delivery systems and enhanced user experience. - **Hydrating Dry Shampoo:** The development of hydrating dry shampoos presents possibilities for creating multipurpose haircare products that not only cleanse but also nourish the scalp. - **Non-residue Absorption:** The demand for non-residue absorbing hair products motivates the creation of innovative formulas that leave no sticky or powdery residue behind. ### Where This Applies - **Personal Care:** The personal care industry can explore the foam format trend to develop new hair-cleaning products that cater to changing consumer preferences. - **Beauty:** The beauty industry has an opportunity to create hydrating dry shampoos that combine cleansing with nourishing properties for improved hair health. - **Haircare:** The haircare industry can capitalize on the non-residue absorption trend by creating innovative formulas that provide a clean feeling without leaving any unwanted residue. ## Related on Trend Hunter - [Oil Control Dry Shampoos](https://www.trendhunter.com/trends/perk-up-ultra.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Foam-to-Serum Hair Treatments](https://www.trendhunter.com/trends/dyson-amino-leave-in-scalp-bubble-treatment.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Scalp-Caring Styling Foams](https://www.trendhunter.com/trends/sea-salt-foam.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md)